Every Treasure Tells A Story Kiryara Sereke: Kampanyaya Hişyariya Reklamê لەلایەن Zhou Haiwen, Che Shilong and Guo Cheng

دیزاینی Every Treasure Tells A Story Kiryara Sereke: Kampanyaya Hişyariya Reklamê لەلایەن Zhou Haiwen, Che Shilong and Guo Cheng خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2024 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

HesinGrafîk· 2024

Every Treasure Tells A Story Kiryara Sereke: Kampanyaya Hişyariya Reklamê

لەلایەن Zhou Haiwen, Che Shilong and Guo Cheng

کڕیار: China Global Television Network Co., Ltd. Beijing, CN

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Grafîk

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Every Treasure Tells A Story Kiryara Sereke: Kampanyaya Hişyariya Reklamê

Nivîsara Pirtûkê: Her Xezîne Çîrokek Dibêje kampanyayek hişyariya reklamê ye ji bo belgefîlmek kurt ku sed xezîneyên neteweyî yên Çînê pêşkêş dike. Her xezîne bi stêrkek re tê berawirdkirin, û astêrepel dirêjahiya dem û valahiyê nîşan didin. Her xezîne herwiha bi qutîkek diyalogê re tê hevpar kirin. Hin qutîk gilover in û hin çargoşe ne, û her yek karakterê xwe yê taybet heye. Pirtûk mijara sereke ya dîtbarî pêk tînin, bi referansên ji darikên bambûyê yên Çînî, cildên bi dirêz vebestî, tomarên çermê (parşîf) û pirtûkên bi bergê req ve. Rêbaza grafîkî dibe alîkar ku temaşevanên ji çandên cuda çîrokan fam bikin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Every Treasure Tells A Story Kiryara Sereke: Kampanyaya Hişyariya Reklamê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Every Treasure Tells A Story Kiryara Sereke: Kampanyaya Hişyariya Reklamê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Every Treasure Tells A Story Kiryara Sereke: Kampanyaya Hişyariya Reklamê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
قەبارە و پاکێج: The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings.
تاگەکان: Culture, China, Heritage, Creativity
تەکنەلۆژیای بەرهەمهێنان: Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself.
هەڵەنگاندنی دیزاین: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
توێژینەوە: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
ئیلهام: The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.

The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance.
ماوەی پڕۆژە: The project started in 2022 and is still in circulation worldwide.
ڕێڕەوی کارکردن: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
ئەندامانی تیم: Zhou Haiwen, Che Shilong, Guo Cheng
کرێدیتی وێنەکان: Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng