Atb Naskirina Brendê by Chushan Design is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

TuncGrafîk· 2024

Atb Naskirina Brendê

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

15,802

Verified Award Winner

Verify Award Status for #159833

View at A' Design Award Press Release Award Badge

Colors

The Design

About Atb Naskirina Brendê

Atb naskirinek brend e ku ji bo hilberînerekî parêzerên ekranê, camê hişkirî û qutiyên parastinê hatiye afirandin. Sembola navendî figureyeke kêminale gorîlayekê ye ku xetên rûyê wê herwiha tîpa T pêk tîne, ku behsa teknolojiyê dike. Şêwaza gorîlayê hêz û ewlehiyê tîne bîra mirov, di heman demê de hêman û elementên fezayî û futuristîk taybetmendiya teknîkî ya brendê diyar dikin. Logo li ser şêwazên geometrîk ên sade hatiye avakirin. Du figureyên gorîlayê dikarin bên berhevkirin, û derbirînên wan dikarin bên guherandin, ji ber vê yekê naskirin xwe li gelek medya û mezinahiyan digunce.

The Recognition

About the Xelata A' Design Award a Tuncîn

Atb Naskirina Brendê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Atb Naskirina Brendê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Atb Naskirina Brendê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
Dimensions & Packaging: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tags: Brand design, logo design, brand identity, fashion brand, geometric art, IP
Production Technology: Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
Design Challenge: The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience.
Research: ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
Inspiration: Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
Project Duration: The project commenced in June 2023 in Shenzhen and was successfully completed in December
Operation Flow: By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
Team Members: Yin Peng
Li Linlin
Liu Xingyu
Image Credits: Chushan Design