The National Gallery Nasnameya Dîtbarî لەلایەن Meng Chu Huang

دیزاینی The National Gallery Nasnameya Dîtbarî لەلایەن Meng Chu Huang خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2024 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

HesinGrafîk· 2024

The National Gallery Nasnameya Dîtbarî

لەلایەن Meng Chu Huang

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Grafîk

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی The National Gallery Nasnameya Dîtbarî

Nasnameyeke dîtbarî ye ku ji bo galeriya hunerî ya neteweyî ya Londonê hatiye afirandin. Ev nasname logoyeke ku tenê ji tîpnivîsê pêk dihat, bi nîşaneke grafîkî ya cihêreng diguherîne. Logoya nû çarçoveyeke ducar-L e ku ji heft xêzan pêk tê. Ev heft xêz behsa berhevoka wêneyan dikin, ya ku ji sedsala 13an heta sedsala 19an dirêj dibe. Logo di firehiyeke herî kêm a 0.75 înçî de jî xwendevan dimîne. Peyva-nîşan (wordmark) giranî dide peyva London da ku dîtbariya wê di lêgerînên online de baştir bibe. Armanc ew e ku galerî li seranserê cîhanê bi hêsanî were nasîn.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

The National Gallery Nasnameya Dîtbarî xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku The National Gallery Nasnameya Dîtbarî afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. The National Gallery Nasnameya Dîtbarî ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
قەبارە و پاکێج: The minimum size requirement for the logo is 0.75 inches wide or smaller.
تاگەکان: Identity Design, Meng Chu Huang, The National Gallery
تەکنەلۆژیای بەرهەمهێنان: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
هەڵەنگاندنی دیزاین: Transform a typography-based logo into an iconic logo.
توێژینەوە: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
ئیلهام: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
ماوەی پڕۆژە: This project started in Feburary 2023 and finished in May 2023.
ڕێڕەوی کارکردن: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
ئەندامانی تیم: Meng Chu Huang
کرێدیتی وێنەکان: Meng Chu Huang, 2023