Dotline ناسنامەی کۆمپانیایی by Tomohiro Kaji is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Zêrîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.
ZêrGrafîk· 2024
Dotline ناسنامەی کۆمپانیایی
Client: Dotline Co., Ltd.
Xelata A' Design Award a Zêrîn Winner in Grafîk Category
- 698,486
- Verified Award Winner
- Verify Award Status for #160477
The Design
About Dotline ناسنامەی کۆمپانیایی
ئەم سیستەمە ناسنامەیە دەستی پێکردووە بە دروستکردنی پێکهاتەیەکی بازرگانی گشتگیر و ڕوانگەی کۆمپانیا - Social Heroes بۆ ئیلهامبەخشین بە ڕوانگەی کۆمپانیایەک بۆ موشتەریەکانیان، کارمەندان و کاندیدەکان، و هەموو کەسانی پەیوەندیدار لە پیشەسازییەکەدا. Dotline هەموو ئەو کارمەندانە وەک پاڵەوان دەبینێت کە دێن بۆ یارمەتیدان لە ژیانی ڕۆژانەی کەسێکدا. لۆگۆکە هێمایەکی گرافیکییە بۆ پاڵەوانێک کە کەوایەک هەڵدەوەشێنێتەوە و بەرەو پێشەوە دەڕوات، کە لە پیتەکانەوە دیزاین کراوە، D لە "dots" + L لە "line." لەبەر ئەوەی Dotline ٧ جۆری بازرگانی دابین دەکات، لۆگۆکان بە سیستەمی ڕەنگی ٧ ڕەنگ دێن کە هەر جۆرێکی بازرگانی دەگەیەنێت و بە فۆنتی ئەسڵی براندەکە نووسراوە.
The Recognition
About the Xelata A' Design Award a Zêrîn
Dotline ناسنامەی کۆمپانیایی xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Dotline ناسنامەی کۆمپانیایی vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Dotline ناسنامەی کۆمپانیایی daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
- Dimensions & Packaging
- Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
- Tags
- Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
- Production Technology
- Grid system with the golden section, over ray,
multiplication - Design Challenge
- The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
- Research
- Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
- Inspiration
- Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
- Project Duration
- Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.
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