Journey To Lijiang Rêwîtî bo Lijiang by Jijing Ju

Journey To Lijiang Rêwîtî bo Lijiang by Jijing Ju is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Hesinîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

HesinGrafîk· 2024

Journey To Lijiang Rêwîtî bo Lijiang

by Jijing Ju

Client: Northeastern University of China

Xelata A' Design Award a Hesinîn Winner in Grafîk Category

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Colors

The Design

About Journey To Lijiang Rêwîtî bo Lijiang

Rêwîtî bo Lijiang komek wênesaziyan e li ser bajarê Lijiang li Çînê. Ev wêneyên nîgarkirî wêneyê pisîkeke kaşiyê, ku bi navê Wa Mao tê zanîn, wek hêmana dîtbarî ya sereke bikar tînin. Wa Mao sembolek çandî ya herêmî ye û wek rêberekê bo xwezaya sروشتî û nerît û kevneşopiyên etnîkî yên Lijiang tevdigere. Sembolên çandî yên kevneşopî bi awayekî razber hatine kişandin û bi şêwazek dîtbarî ya nûjen ji nû ve hatine xêzkirin. Ev kom bi nermalava dîzayna vektorî hatiye afirandin û bi teknolojiyeke çapkirinê ya astek bilind hatiye hilberandin. Armanc piştgirîkirina hişyariyê û parastina çanda herêmî ye.

The Recognition

About the Xelata A' Design Award a Hesinîn

Journey To Lijiang Rêwîtî bo Lijiang xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Journey To Lijiang Rêwîtî bo Lijiang afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Journey To Lijiang Rêwîtî bo Lijiang ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This group of illustrations cleverly uses the image of a tile cat as the visual focus, closely connected to multiculturalism, creating a unique and emotional atmosphere, showcasing the magnificent natural relics and profound ethnic charm of Lijiang to the audience. Wa Mao not only serves as an emotional guide, but also carries the essence of Lijiang's traditional culture, and presents it in a modern aesthetic way, injecting new era connotations into Lijiang's humanities and natural culture.
Dimensions & Packaging: 3600 x 3600 pixels, 300dpi, RGB.
Tags: Cultural symbol, the Old Town of Lijiang, illustration, IP image, national style illustration
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the abstract extraction and reorganization of Lijiang cultural symbols, combined with modern popular design trends and technological means through emotional interactive experience forms for dissemination, so as to keep up with the trend of the times, make progress in visual aesthetics, cultural inheritance, and form innovation, retain traditional charm, and keep up with the pace of aesthetic appreciation of the times.
Research: Lijiang, as a sacred land with many world cultural heritage sites, records the long history of human civilization development. Its unique geographical location, ancient town and district civilization, and natural scenery have nurtured Lijiang's unique material cultural heritage; The multi-ethnic environment and the skills passed down from generation to generation have also preserved rich intangible cultural characteristics for us, forming its unique cultural genes that should be protected and inherited, so that its culture does not disappear under the wave of commercial development and modern urbanization.
Inspiration: Using the cultural symbol of Lijiang's intangible cultural heritage, Wa Mao, as an index to connect the Lijiang cultural and tourism routes for illustration and image design. As a witness and guardian of the history of the ancient town, connect the diverse cultural landscapes of Lijiang. Using illustration language to express the outstanding talents of Lijiang, endowing traditional culture with new era connotations and modern forms of expression.
Project Duration: Launched in China 2023.
Operation Flow: Abstract extraction and reshaping of cultural symbols, spreading the urban culture of Lijiang in a highly creative and modern aesthetic way. Deeply exploring the unique charm and profound heritage of Lijiang culture, it has aroused people's love and awareness of the protection of Lijiang urban culture.
Image Credits: Image #1 : Illustration Ju Jijing 2023.
Image #2 : Illustration Ju Jijing 2023.
Image #3 : Illustration Ju Jijing 2023.
Image #4 : Illustration Ju Jijing 2023.
Image #5 : Illustration Ju Jijing 2023.