Easygo هەویەتی کۆرپۆرەیت لەلایەن Xingyue Deng

دیزاینی Easygo هەویەتی کۆرپۆرەیت لەلایەن Xingyue Deng خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2025

Easygo هەویەتی کۆرپۆرەیت

لەلایەن Xingyue Deng

کڕیار: Chengdu Mifang Culture Communication Co.,Ltd

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #161772

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Easygo هەویەتی کۆرپۆرەیت

دیزاینەکە واتا ئاراستەییەکانی پیتە چینییەکانی سەرەوە و خوارەوە تێدەکات لە زمانێکی بینراودا کە لە سنوورە زمانییەکان تێپەڕێت. بە جەختکردنەوە لەسەر کارکردنی سروشتی لە ڕێگەی فۆرمە کورت و چەسپاوە کلتوورییەکانەوە، دیزاینەکە بە شێوەیەکی کاریگەر لەگەڵ گرووپە بەکارهێنەرە جیاوازەکاندا پەیوەندی دەکات. پێکهاتە ڕوونەکەی، تۆنە گیانبەخشەکەی، و کارلێککردنە یارییانەکەی ڕەنگدانەوەی سەرنجدانێکی بیرمەندانەیە بۆ بەکارهێنانی ئاسان و چیرۆکگێڕانی بینراو. لە ڕێگەی نوێنەرایەتی هێمایی و جوانناسی مینیمالیستییەوە، دیزاینەکە ئەزموونێکی تایبەت و سەرنجڕاکێشی بەکارهێنەر دەگەیەنێت.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Easygo هەویەتی کۆرپۆرەیت xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Easygo هەویەتی کۆرپۆرەیت tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Easygo هەویەتی کۆرپۆرەیت pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The idea was inspired by the Chinese characters 'Up' and 'Down', which serve as both characters and arrows representing upward and downward movements. Additionally, the concept of a 'circle' symbolizes vitality. We ingeniously blend the intrinsic meanings of 'up' and 'down' with their visual representations, thereby breaking the boundaries of language. Our goal is to emphasize the product's functionality and convey the brand's concept directly.
قەبارە و پاکێج: The product measures 1250mm × 750mm × 2000mm and weighs 50kg. It is separated packaged in several corrugated cardboard boxes.
تاگەکان: Brand, elevator, sustainable development
تەکنەلۆژیای بەرهەمهێنان: In terms of product manufacturing, we use highly efficient materials, with the motor having a lifespan of up to 100,000 hours and minimal electricity consumption, reducing energy usage. We prioritize reducing carbon footprint, employing environmentally friendly production processes and adhering to the principles of circular economy to minimize waste generation. As for packaging, we consistently strive to utilize eco-friendly kraft paper materials, reducing environmental pollution from single-use packaging while still conveying the brand's tone.
هەڵەنگاندنی دیزاین: Our design approach takes into account that elevator purchasers are often young people, but the ultimate users are elderly individuals. Therefore, we adopt a balanced design philosophy that aligns layout and graphics, satisfying the aesthetic preferences of modern young people while also providing elderly users with a more intuitive understanding of the brand's product functionality, simplicity, and sense of safety.
توێژینەوە: We direct all our efforts to address the needs of the elder adults who find it difficult to trudge up and down the stairs in older walk-up buildings in Asia where it is not possible to be retrofitted with an external elevator. Our design approach has considered that the elevator buyers tend to be young people, while the ultimate users are the elderly. Therefore, we adopt a balanced design concept to match layout and graphics and break language barriers to convey a sense of simplicity, directness, and authenticity in our visual identity.
ئیلهام: Easygo focuses on elevator innovation, striving to meet the needs of elderly individuals who struggle with stairs in older walk-up buildings across Asia, where external elevators cannot be installed. Due to generational issues, some elderly individuals may be non-literate, hence we aim to convey clear and concise messages through our brand's visual identity, eliminating language barriers and benefiting all elderly individuals.
ماوەی پڕۆژە: The project commenced its development in Chengdu, China, in January 2020 and was launched in Chengdu and Beijing in April 2023. It was exhibited at the Hong Kong Design Summit in March 2024.
ڕێڕەوی کارکردن: In the Asian market, we've observed that similar products are typically installed on walls of villas, clinics, and some subway stations. They operate on a single track, allowing only one person to ride at a time, and are priced high with numerous property condition restrictions. As for our product, we've innovatively utilized stainless steel dual tracks on the upper side and cement dual tracks on the lower side within corridors. With a load capacity of 150kg, it accommodates either two passengers simultaneously or one passenger with luggage. Featuring a hook-type design for easy removal, it takes up no space in the corridor.