Zêr Grafîk · 2025
Infinite Borders Nasnameya Brandê
by Netease Games Art Design Center
- Xelata A' Design Award a Zêrîn 2025 in Grafîk
- CLIENT: NetEase Games
- Estimated Number of Design Views: 203,816
- Verification code 799F4AB38C · Verify this award
Colors
About Infinite Borders Nasnameya Brandê
Infinite Borders nasnameyeke brandê ye ji bo lîstikeke stratejiyê ku di serdema Sê Padîşahiyan de derbas dibe. Grafîka brandê ji tîpên wêneyî yên navî û ji şêweya çarçikên torê yên lîstika stratejiyê hatiye wergirtin. Reş, sor û spî, ku rengên populer ên Xanedana Hanê ne, wekî rengên bingehîn hatine bikaranîn. Lêdanên firçeya xetnivîsî yên flat wekî hêmanên alîkar xizmetê dikin. Tîpografiya modern sîstemeke dîtbarî ya birêkûpêk û flat temam dike. Sêwiran li ser posterên dîjîtal, ekranên navrûya bikarhêner û berhemên çapkirî tê bikaranîn, û dikare li ser kanalên cuda were berfirehkirin di heman demê de hevgirtina dîtbarî diparêze.
About the Xelata A' Design Award a Zêrîn
Infinite Borders Nasnameya Brandê xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Infinite Borders Nasnameya Brandê vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Infinite Borders Nasnameya Brandê daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.
Press Kit
- Unique Properties
- Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
- Dimensions & Packaging
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- Tags
- the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
- Production Technology
- This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
- Design Challenge
- To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
- Research
- By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
- Inspiration
- The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
- Project Duration
- The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
- Operation Flow
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- Image Credits
- Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023
