Flores Text Rojane by Joao Demele is a highly esteemed winner of the very prestigious 2026 Xelata A' Design Award a Tuncîn in Dîzayna Mobîlyayê Competition Category.

TuncMobîlya· 2026

Flores Text Rojane

by Joao Demele

Client: Karams

Xelata A' Design Award a Tuncîn Winner in Mobîlya Category

9,181

Verified Award Winner

Verify Award Status for #163636

View at A' Design Award Press Release Award Badge

Colors

The Design

About Flores Text Rojane

Flores textekî rojane ye ku bo rûniştina rehet û bêhnvedanê hatiye dîzaynkirin. Ev parçe formeke bazneyî heye, û pişteke çemandî bi berdewamî li dora rûniştekê dipêçe da ku hesteke dorpêçkirinê biafirîne. Qebareya sereke li ser bingehekî nedîyar radiweste bo îstiqrarê, di heman demê de maseyeke aliyî ya têkelkirî rûyekî pêşkêş dike bo pirtûk, vexwarin an tiştên kesane. Avahiyeke navxweyî ya xurt bi kefeke çirî-bilind û dagirtineke nerm ve hatiye têkelkirin, digel dirûtineke dîqet ku li pey çemandinan diçe. Maseya aliyî ji dara xwezayî li ser avahiyeke metal a zirav hatiye çêkirin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Flores Text Rojane xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Flores Text Rojane tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Flores Text Rojane pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The piece features a generous circular geometry that encourages relaxed use. A curved backrest wraps continuously around the seat, creating a sense of enclosure and visual comfort.

The main volume rests on a discreet base for stability, while an integrated side table adds function without compromising formal clarity.

Soft, uniform upholstery enhances the tactile quality and highlights the precise stitching that follows the natural curves of the design.
Dimensions & Packaging: Finishes: Tissue and Wood

Measures:
Width - 144.0cm
Height - 77.0cm
Depth - 144.0cm
Tags: Daybed, Flora, Conforming, Nature, Design, Modern
Production Technology: The piece combines a robust internal structure with high-density foam, carefully shaped to preserve its curves and ergonomic comfort.

The upholstery is precisely applied to ensure visual continuity and a refined finish, following the organic lines of the design. The natural wood side table, supported by a discreet metal structure, provides strength while maintaining visual lightness.

The production process brings together craftsmanship and contemporary upholstery and woodworking techniques.
Design Challenge: The main challenge was balancing generous volumes with visual lightness. The continuous curves required careful attention to proportion, ergonomics, and upholstery tension to maintain refinement.

Integrating the side table seamlessly into the structure was also essential to preserve the fluidity of the design. The result is a piece that unites stability, softness, and functionality in a cohesive form.
Research: The Flores Daybed, designed by João Demele, is a design piece that reflects inspiration from nature, with an aesthetic that evokes the softness and elegance of flowers.
Inspiration: Flores is inspired by the organic qualities and quiet strength of nature. The piece interprets the idea of blooming through form and materiality. Like a flower emerging from the earth, its design begins with a solid base and unfolds into soft, welcoming curves.

The rounded volumes evoke the delicacy of petals, while the balanced relationship between structure and softness expresses a dialogue between firmness and lightness. The result is an object that conveys serenity, comfort, and a sense of timeless elegance.
Project Duration: The project began in 2023 and was published in 2024, in São Paulo, Brazil.
Operation Flow: The circular configuration supports a fluid and informal user experience. The continuous backrest allows different seating positions, functioning both as support and as a subtle enclosing element.

The integrated side table enhances interaction with the piece, providing a practical surface for personal objects, books, or beverages. This integration encourages longer stays and moments of pause, positioning the piece as a focal point for relaxation and gathering.
Team Members: João Demele
Mollde