What Next ناسنامەی براند by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Zîvîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.
ZîvGrafîk· 2025
What Next ناسنامەی براند
Client: Zero Bureau
Xelata A' Design Award a Zîvîn Winner in Grafîk Category
Verified Award Winner
Verify Award Status for #164675The Design
About What Next ناسنامەی براند
دەرەنجامی بینراوی کۆتایی بەدەستدێت بە وەرگرتنی هێمایەک و گۆڕینی بۆ نیشانەی پرسیار بە دانانی لەسەر چوارگۆشەیەکی بچووکتر لە خوارەوە (پارچەیەکی دەرهێنراوی ١/٤ی چوارگۆشەیەکی گەورە لە سەرەوەی) و دانانی لە خاڵێکی لەرزۆکدا لەکاتێکدا لە هاوسەنگیدا دەمێنێتەوە، هەستێکی بینراوی گرژی دروست دەکات بە ڕێکخستنەوەیەکی کەمینەی توخمەکان. لۆگۆی What Next، هەروەها ناوەکەی، بە شێوەیەک دژبەدژن، پرسیار و وەڵامیش پێکەوە لە هەمان کاتدا، کێشمەکێش دروست دەکەن. بە تەنها، هێما-لۆگۆکە ناتەواویەکی سادە و ئەنقەستە و ئامرازێکی پەیوەندی ڕاستەوخۆیە، هەوڵ دەدات بە هەوڵێکی کەمەوە زۆر شت دروست بکات.
The Recognition
About the Xelata A' Design Award a Zîvîn
What Next ناسنامەی براند xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku What Next ناسنامەی براند karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. What Next ناسنامەی براند afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
- Dimensions & Packaging
- Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
- Tags
- Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
- Production Technology
- It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
- Design Challenge
- Breathing life into a business consultancy and giving it an emotional layer.
- Research
- Analysis of peer institutions and companies.
- Inspiration
- What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
- Project Duration
- Designed in late 2023.
- Team Members
- Marko Stanojevic
- Image Credits
- Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.
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