Meet in Arcadia Sêwirana Nasnameya Brendê لەلایەن Xiaoming Meng and Xueke Fang

دیزاینی Meet in Arcadia Sêwirana Nasnameya Brendê لەلایەن Xiaoming Meng and Xueke Fang خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2025

Meet in Arcadia Sêwirana Nasnameya Brendê

لەلایەن Xiaoming Meng and Xueke Fang

کڕیار: China Social Entrepreneur Foundation

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Meet in Arcadia Sêwirana Nasnameya Brendê

Hevdîtin li Arcadia sêwiranek nasnameya brendê ye ku ji bo projeyeke vejîna gundewarî li Gundê Longtang, Parêzgeha Guizhou, Çînê hatiye afirandin. Llogo ji karaktera çînî ya ku wateya "bedewî" dide îlhamê wergirtiye. Zeviyên rîzê yên teraskirî bi awayekî minîmalîst û razber hatine xêzkirin. Li ser zeviyan, xaniyên gundê Miao yên razber bi xêzikên karakterê ve girêdayî ne, û yek xêzik dibe banek. Ev nasname geştiyariya gundewarî wekî pîşesaziya sereke ya herêmî piştgirî dike. Sêwiran armanc dike ku çanda herêmî pêşkêş bike û alîkariya gundiyan bike da ku beşdarî avakirina brendê bibin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Meet in Arcadia Sêwirana Nasnameya Brendê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Meet in Arcadia Sêwirana Nasnameya Brendê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Meet in Arcadia Sêwirana Nasnameya Brendê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
قەبارە و پاکێج: Height 594mm x Width 420mm
تاگەکان: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
تەکنەلۆژیای بەرهەمهێنان: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
هەڵەنگاندنی دیزاین: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
توێژینەوە: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
ئیلهام: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
ماوەی پڕۆژە: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
ڕێڕەوی کارکردن: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
پەتێنتەکان: Logo (2022) China Social Entrepreneur Foundation
ئەندامانی تیم: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
کرێدیتی وێنەکان: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]