Potamya دیزاینی پاکێجکردن by Ebru Sile Goksel and Ipek Eris Ugurlu is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Tuncîn in Dîzayna Hilberên Domdar, Proje û Dîzayna Kesk Competition Category.
TuncHilbera Domdar· 2025
Potamya دیزاینی پاکێجکردن
by Ebru Sile Goksel and Ipek Eris Ugurlu
Client: Studio Born
Xelata A' Design Award a Tuncîn Winner in Hilbera Domdar Category
Verified Award Winner
Verify Award Status for #168467The Design
About Potamya دیزاینی پاکێجکردن
پۆتامیا ڕەگ لە کولتووری دێرینی مێسۆپۆتامیا، شوێنی سەرهەڵدانی کشتوکاڵ، داکوتاوە و پەیوەندییەکی قووڵی بە مێژوو هەیە لەگەڵ ئەوەی بەردەوامیی مۆدێرن دەگرێتەبەر. وەک براندێکی سروشتی و ئۆرگانیک، پاستای لیکۆڵەیی بێ گلووتین و ڤێگان بە ڕێژەی ١٠٠٪ پێشکەش دەکات لەگەڵ داهێنانێکی بەردەوام و ئاسانکاری بەکارهێنەر. سیستەمێکی نوێی پێوانەی لێکدابڕاو پاشماوە کەم دەکاتەوە بە گۆڕینی قەپاغی سەرەوە بۆ جامێکی پێوانەی ناوخۆیی و دووبارە بەکارهێنراو. پۆتامیا میراتی کۆن بە ڕێبازێکی هاوچەرخانە یەکدەخات و پاکێجکردنێکی کاربەدەست، دووبارە بەکارهێنراو و کەمکەرەوەی پاشماوە دابین دەکات.
The Recognition
About the Xelata A' Design Award a Tuncîn
Potamya دیزاینی پاکێجکردن xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Potamya دیزاینی پاکێجکردن tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Potamya دیزاینی پاکێجکردن pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rooted in ancient Mesopotamian culture—the birthplace of agriculture—Potamya deeply connects to history while embracing modern sustainability.As a natural, organic brand, it offers 100% gluten-free, vegan legume pastas with sustainable, user-friendly innovation.A new peel-off measuring system reduces waste by transforming the top lid into a built-in, reusable measuring cup.Potamya seamlessly merges heritage with a contemporary approach, ensuring practical, reusable, and waste-reducing packaging.
- Dimensions & Packaging
- The Potamya legume pasta packaging series is produced in various sizes and weights depending on the pasta type. The colors are chosen to match the hue of the legumes, aligning with the pasta visible through the window area. The measuring cup is designed based on a single portion (80g).
- Tags
- Sustainability, packaging, illustration, design, food, potamya, pasta, food, sustainable design, graphic design
- Production Technology
- The packaging is crafted using eco-friendly, recyclable materials, ensuring minimal environmental impact. The peel-off measuring system was developed after extensive prototyping, collaborating with multiple manufacturers to perfect its seamless usability. The structure is designed for efficiency in production while maintaining durability, ensuring that the innovative measuring feature remains functional throughout the product's lifespan.
- Design Challenge
- The challenge was shifting consumer habits from traditional pasta to nutrient-rich legume pasta while encouraging sustainable practices. The design not only emphasizes the health benefits of legume-based alternatives but also incorporates a built-in portion control system for effortless, precise serving. By seamlessly integrating this feature into the packaging, the project promotes sustainability and enhances convenience in everyday cooking. Overcoming manufacturing limitations and aligning sustainability with innovation pushed the boundaries of conventional packaging design.
- Research
- To restore the disrupted natural balance, one of the most critical factors in ensuring sustainability is clean farming—yet it is practiced on only 1% of the world's agricultural lands. Organic farming leads to an increase in both the quantity and quality of produce. Globally, one out of every three plates of food goes to waste, three children die of hunger every minute, and 60% of food waste could be recovered. To consume nature’s gifts without waste, we have developed a portioned cap system. Contribute to sustainable living by consuming responsibly.
- Inspiration
- Potamya’s design is deeply rooted in ancient Mesopotamian culture, the birthplace of agriculture. The visual language reflects the artifacts, tools, and symbols from this era, reimagined through a modern, minimalistic approach. The logo, set in a deep navy, draws inspiration from geometric forms found in ancient Mesopotamian tools and inscriptions, creating a timeless yet contemporary feel. The illustration concept is a direct nod to the origins of agriculture, featuring stylized representation.
- Project Duration
- The creation of the brand identity, including the logo, typography, color palette, graphic style, and illustrations, and their integration into the packaging design, took 1.5 months. An additional 1.5 months was dedicated to preparing the packaging for printing and producing samples, bringing the total project timeline to 3 months.
- Operation Flow
- We designed the packaging to challenge traditional pasta-buying habits by making the benefits of legume pasta instantly clear. A transparent window showcases the organic pasta, while bold labeling highlights its rich nutrition, building awareness and trust. The back of the box features a warm illustration of the cooking process and key product details, reinforcing its uniqueness. As an emerging category, legume pasta needed an equally innovative approach, leading to a sustainable, thoughtfully designed package aligned with the brand’s philosophy. To change the perception that legume pasta may lack flavor, we included a collection of delicious, inspiring recipes. Potamya quickly gained attention, appealing to health-conscious and eco-friendly consumers.
- Team Members
- Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer: Cansu Taskin - Image Credits
- Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer & Illustator: Cansu Taskin
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