Fast Women فۆتۆگراف by Martin Hoffmann is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Tuncîn in Dîzayna Wênegirtinê û Manîpulasyona Wêneyan Competition Category.

TuncWênegirtin· 2025

Fast Women فۆتۆگراف

by Martin Hoffmann

Client: Hoffmann Design

Xelata A' Design Award a Tuncîn Winner in Wênegirtin Category

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Verified Award Winner

Verify Award Status for #168856

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fast Women فۆتۆگراف

زنجیرە وێنەییەکە بابەتی ژنان و ئۆتۆمبێلی پێشبڕکێ لە دیدگایەکی نوێوە پێشکەش دەکات. لە جیاتی ئەوەی ژن وەک توخمێکی ڕازاوە بێت، وەک کەسایەتییەکی متمانە بەخۆ لە ژینگەیەکی تەکنیکیدا دەردەکەوێت. هەر وێنەیەک پێداگری، فێنکی و سووکی دەگەیەنێت، لە هەمان کاتدا بە شێوەیەکی ورد لاوازی تێدا دەنگدەداتەوە. زمانی جەستە جوانکاری سروشتییەکەی دەپارێزێت. پێکهاتەی ڕوونی وێنە و یاریکردنی ئامانجدار لەگەڵ تارکردن چاو ئاراستە دەکات و هەستەکان دروست دەکات. بۆ گرژییەکی هاوسەنگ، تۆنی بنەڕەتی گەرمی وێنەکان بە شێوەیەکی بەشی بە سارۆکییەکی تەکنیکی بەرامبەر دەکرێتەوە. بە گشتی، موتیفەکان کەشێکی ئارام و چڕبوویان لێ دەبارێت.

The Recognition

About the Xelata A' Design Award a Tuncîn

Fast Women فۆتۆگراف xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Fast Women فۆتۆگراف tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Fast Women فۆتۆگراف pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Women and racing cars? Fast Women changes perspectives. The women are active protagonists, surrounded by racing technology, their gaze reflects self-confidence, but also a certain vulnerability. The body language maintains feminine elegance in every situation. At the same time, the motifs radiate calm. The viewer's gaze is guided by the clear image composition, the play with blurring supports this and creates emotions, the warmer basic tone is sometimes contrasted by a technical coolness.
Dimensions & Packaging: The pictures were published in a 297 x 210 mm book as well as in a 420 x 297 calendar
Tags: Photography, Self-confident Women, Power Women, Racing Cars, Fun, Racetrack, Emotions, Elegance, Modern Perspective, Female Racing Drivers
Production Technology: Special photo shoot at the Mugello race track. Camera Canon EOS R5, lenses Canon RF 50 f/1.2L USM, Canon EF 70-200 f/2.8L IS USM, post-processing with Adobe Lightroom (corrections, presets) and Photoshop if necessary.
Design Challenge: The most difficult thing was to capture the self-confident image of women authentically, without stereotypes or pointing fingers. As the models are not professionals, they were involved in the image ideas. They were able to internalise them and express their feelings. Depending on the motif, it required more or less communication, measured instructions or simply letting them act freely. The creative challenge was to portray the woman as self-confident, determined, elegant, feminine and fun.
Research: Type of research: Women and motor racing - a typified topic from a new perspective. The aim: To portray the self-confident woman in the context of motorsport, not without a sympathetic relaxed attitude. The methodology: A pleasant atmosphere on location, permanent involvement of the models, putting themselves in special situations, the photographer as a sensitive observer of the scenes and moods. Suitable shooting positions, perspectives, surroundings. Post-processing for optimisation, colour fine-tuning. The result: the images reflect the changing role models of women and also show the fun in the process
Inspiration: The woman not as a decorative accessory, but self-confident in a technical male environment. Inspired by the idea of conveying respect for the person depicted in each image, my aim in Fast Women was to capture self-confidence, determination, coolness, but also simply lightness and fun in aesthetic images. Strength combined with subtle vulnerability - a field of tension between action and sensitivity.
Project Duration: The photos were taken during a 2-day event in Italy, early September 2024. Editing and optimization of the images as well as the presentation in the Book took place in November 2024 in Neu-Ulm, Germany.
Operation Flow: The photos are part of a high-quality, limited-edition photo book as a special project. In full-page images and a harmonious structure, consistent in layout, an appealing compilation offers new perspectives. Only selected people will receive this work as a special honour. A limited number of calendars were also produced with these photos.
Image Credits: Image #1: Photographer Martin Hoffmann, Fast Women, 2024
Image #2: Photographer Martin Hoffmann, Fast Women, 2024
Image #3: Photographer Martin Hoffmann, Fast Women, 2024
Image #4: Photographer Martin Hoffmann, Fast Women, 2024
Image #5: Photographer Martin Hoffmann, Fast Women, 2024