دیزاینی Cathay Pacific Pergala Şahiyê ya Di Firînê De لەلایەن Michael Holler and Deniz Kurtcepe خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Zêrîn لە پۆلی پێشبڕکێی Dîzayna Navber, Danûstendin û Ezmûna Bikarhêner.
ZêrNavber· 2025
Cathay Pacific Pergala Şahiyê ya Di Firînê De
لەلایەن Michael Holler and Deniz Kurtcepe
کڕیار: Cathay Pacific Airways Limited
خەڵاتگری Xelata A' Design Award a Zêrîn لە پۆلی Navber
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #169385دیزاینەکە
دەربارەی Cathay Pacific Pergala Şahiyê ya Di Firînê De
Cathay Pacific In Flight Entertainment navrûyeke dîjîtal e ji bo rêwiyên li ser balafiran. Ev pergal xwe li 14 cureyên ekranan diguncîne û li ser balafirên Airbus A350, Boeing 777 û Airbus A321 dixebite. Rêjeya kontrastê ya bilind piştgiriyê dide gihîştinê. Taybetmendiya My Journey rê dide rêwiyan ku demjimêra rêwîtiya xwe kesane bikin, û pirtûkxaneyeke ji zêdetirî 10.000 naverokên medyayê fîlm, bernameyên televîzyonê, podcast û kirînê pêşkêş dike. Rêveberî bi ekrana destkarî, bi destikê an jî bi kontrolên kursiyê pêkan e. Taybetmendiya Watch Together rê dide lêdana hevdem bi rêwiyên din re.
پێناسەکردن
دەربارەی Xelata A' Design Award a Zêrîn
Cathay Pacific Pergala Şahiyê ya Di Firînê De xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Cathay Pacific Pergala Şahiyê ya Di Firînê De vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Cathay Pacific Pergala Şahiyê ya Di Firînê De daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
- قەبارە و پاکێج
- Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls - تاگەکان
- Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
- تەکنەلۆژیای بەرهەمهێنان
- The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
- هەڵەنگاندنی دیزاین
- The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
- توێژینەوە
- The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
- ئیلهام
- The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
- ماوەی پڕۆژە
- The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
- ڕێڕەوی کارکردن
- Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
- پەتێنتەکان
- Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific - ئەندامانی تیم
- Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala - کرێدیتی وێنەکان
- Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023
سپۆنسەرکراو
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