Serasa Digital ئەپی مۆبایل لەلایەن Rodolpho Henrique

دیزاینی Serasa Digital ئەپی مۆبایل لەلایەن Rodolpho Henrique خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Teknolojiyên Mobîl, Serlêdan û Nermalavê.

HesinMobîl· 2025

Serasa Digital ئەپی مۆبایل

لەلایەن Rodolpho Henrique

کڕیار: Serasa

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Mobîl

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Serasa Digital ئەپی مۆبایل

سێراسا دەزگایەکی راپۆرتکردنی قەرزە کە زانیارییەکانی خاڵی قەرزی زیاتر لە ملیارێک کەس کۆدەکاتەوە و وەک یەک لێکدەدات. ئامانجی ئەم پرۆژەیە نوێکردنەوەی پلاتفۆرمی B2B ـی ئێستا بوو بە گرنگیدانێکی بەهێز بە پێداویستییەکانی بەکارهێنەر. لە ڕووی بەرهەمەوە، ئامانج کەمکردنەوەی داوای پشتگیری کڕیار بوو لەگەڵ بەرزکردنەوەی ڕێژەی گۆڕین. کێشەی سەرەکی دووبارە خەیاڵکردنەوەی پلاتفۆرمی B2B بوو بە دیدێکی بەکارهێنەر-ناوەند لە پیشەسازییەکدا کە متمانە بە خزمەتگوزارییەکانی قەرز هێشتا بە شێوەیەکی بەرفراوان دامەزراوە نییە.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Serasa Digital ئەپی مۆبایل xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Serasa Digital ئەپی مۆبایل afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Serasa Digital ئەپی مۆبایل ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
قەبارە و پاکێج: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
تاگەکان: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
تەکنەلۆژیای بەرهەمهێنان: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
هەڵەنگاندنی دیزاین: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
توێژینەوە: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
ئیلهام: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
ماوەی پڕۆژە: The projects started in January 2023 and finished in December 2023
ڕێڕەوی کارکردن: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
ئەندامانی تیم: Rodolpho Henrique
کرێدیتی وێنەکان: Rodolpho Henrique