Plastic Heart Fonksiyona Sereke: Sazkirina Hunerê ya Medyaya LED by SuKang You

Plastic Heart Fonksiyona Sereke: Sazkirina Hunerê ya Medyaya LED by SuKang You is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Tuncîn in Dîzayna Sazkirinên Hunera Farazî û Dîjîtal Competition Category.

TuncSazkirinên Dîjîtal· 2025

Plastic Heart Fonksiyona Sereke: Sazkirina Hunerê ya Medyaya LED

by SuKang You

Client: SuKang You (Hongik University)

Xelata A' Design Award a Tuncîn Winner in Sazkirinên Dîjîtal Category

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Verified Award Winner

Verify Award Status for #169578

View at A' Design Award Press Release Award Badge

Colors

The Design

About Plastic Heart Fonksiyona Sereke: Sazkirina Hunerê ya Medyaya LED

Nivîsa Pirtûkê: Plastic Heart sazkirineke hunerê ya medyaya LED a giştî ye ku krîza jîngehî ya ji hêla atirşoka plastîk ve hatî çêkirin dide xuyakirin. Berhema hunerî bi şiklê dilekî ku ji perçeyên plastîk ên rengîn hatiye avakirin xuya dike, weke organeke zindî bi rîtmeke domdar dilop dide. Ji bo çêkirina wêneyên sê-alî, teknolojiya îstîxbarata çêker (generative AI) û teknolojiya "neural radiance field" hatine bikaranîn, ku paşê bi berhevkirina dîjîtal û xebata paş-hilberînê ya tevgerê hatine pêşxistin. Vîdyo di çardeh formatên ekranê de hatiye amadekirin ji bo nîşandanên giştî yên mezin. Dil dibe ku ya mirovekî, ajalekî an jî ya gerstêrkê be.

The Recognition

About the Xelata A' Design Award a Tuncîn

Plastic Heart Fonksiyona Sereke: Sazkirina Hunerê ya Medyaya LED xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Plastic Heart Fonksiyona Sereke: Sazkirina Hunerê ya Medyaya LED tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Plastic Heart Fonksiyona Sereke: Sazkirina Hunerê ya Medyaya LED pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plastic Heart is a Public LED Media Art installation that visualizes the environmental crisis caused by plastic waste. The artwork takes the form of a heart, constructed from colorful plastic debris, pulsating rhythmically like a living organ. Utilizing AI-generated imagery and NeRF technology, the piece transforms digital artwork into a striking 3D visualization. The LED display enhances its immersive quality, engaging the audience with a thought-provoking spectacle.
Dimensions & Packaging: Plastic Heart is a public LED media installation designed for public spaces. The project was exhibited at COEX Mall in Gangnam, Seoul, South Korea, displayed on a 4224mm (W) × 1944mm (H) anamorphic LED screen. It was adapted for 14 different screen formats, ensuring compatibility across diverse public display environments. The video was created with high-resolution techniques to maintain visual clarity on large-scale digital displays.
Tags: Plastic Heart, Public LED Media Art, Environmental Awareness, Generative AI, NeRF Technology, Digital Art, Motion Graphics, Sustainable Design, Plastic Pollution, Visual Storytelling
Production Technology: Plastic Heart was created using generative AI to generate 3D visualizations, which were then refined through digital compositing. This public LED media installation is a video-based artwork designed for large-scale display. NeRF technology was used to generate multi-angle 3D objects based on the desired design, enhancing spatial realism. The final visuals were processed with post-production tools such as After Effects for a seamless and immersive motion effect.
Design Challenge: The biggest challenge was utilizing generative AI and NeRF tools to achieve precise artistic control. While generative AI provided visually compelling outputs, refining them to match the intended design required extensive adjustments. NeRF was used to generate multi-angle 3D objects, but optimizing them for animation and integration into the final composition was complex. Overcoming these challenges involved iterative refinement and a hybrid approach combining AI with traditional post-production tools.
Research: Plastic Heart serves as a visual statement on the environmental crisis caused by plastic waste. By transforming discarded plastics into a pulsating heart, it highlights the consequences of excessive consumption. The vibrant yet critical imagery draws viewers in, prompting reflection on sustainability. This project contributes to raising public awareness of plastic pollution, encouraging individuals and industries to reconsider their reliance on disposable plastics and take action for a greener future.
Inspiration: Plastic Heart was inspired by the impact of plastic pollution on ecosystems. The plastic we use daily threatens all living beings, from wildlife to marine life, and even the Earth itself. Yet, the vibrant plastic debris—reminiscent of Christmas ornaments—creates an ironic contrast, making waste visually striking. The heart is ambiguous—it could belong to a human, an animal, or the planet—urging audiences to reflect on sustainability and collective responsibility.
Project Duration: Plastic Heart was produced from September to November 2024. The video was created for SMAF 2025 (Seoul Media Art Festival) and was first exhibited on December 25, 2024, at COEX Mall in Gangnam, Seoul, South Korea. The anamorphic LED screen display measured 4224mm (W) × 1944mm (H) and was adapted for 14 different screen formats to ensure broad accessibility across various public display environments.
Operation Flow: Plastic Heart is a video-based public LED media installation that serves as a visual warning about the environmental impact of reckless plastic consumption. The heart, made of vibrant plastic debris, symbolizes an unidentified life form, blurring the lines between human, animal, and planet. Ironically, the video starts with dazzling, festive visuals set to Christmas carols, drawing viewers in with beauty before revealing its underlying environmental message.
Image Credits: Image: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.
Video Credits: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.