Restbase Lۆگۆ و دیزاینی ناسنامەی کۆرپۆرەیت by Sxdesign

Restbase Lۆگۆ و دیزاینی ناسنامەی کۆرپۆرەیت by Sxdesign is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

TuncGrafîk· 2025

Restbase Lۆگۆ و دیزاینی ناسنامەی کۆرپۆرەیت

by Sxdesign

Client: RestBase

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

13,636

Verified Award Winner

Verify Award Status for #169962

View at A' Design Award Press Release Award Badge

Colors

The Design

About Restbase Lۆگۆ و دیزاینی ناسنامەی کۆرپۆرەیت

Restbase لۆگۆ و دیزاینێکی ناسنامەی کۆرپۆرەیتە کە بۆ براندێک دروستکراوە کە سەرنجی لەسەر پشوودان و چاکبوونەوە تەرکەز کردووە. وۆردمارک شێوازی پیتی سێریف و سانس سێریف تێکەڵ دەکات لەگەڵ بۆشاییەکی مەبەستدار، کە هاوسەنگی نێوان جێگیری و ڕەوانی دابین دەکات. مۆنۆگرامی RB، کە لە وۆردماركەوە وەرگیراوە، بۆ نەخشەی چوارچێوەی گۆشەدار درێژ دەبێتەوە. تۆنە گەرمەکانی پرتەقاڵی لەگەڵ وێنەگرتنی مۆنۆکرۆم جووت کراون بۆ دەربڕینی وزە و هێمنی هەردووکیان. چاپکردن بە شێوازی کوالیتی بەرز لەسەر بنچینەی دووبارە بەکارهاتوو ئەنجام دەدرێت. ناسنامەکە پشوودان وەک پراکتیزێکی چالاک و دیسیپلیندار پیشان دەدات نەک وەک کاتی بێکاری پاسیڤ.

The Recognition

About the Xelata A' Design Award a Tuncîn

Restbase Lۆگۆ و دیزاینی ناسنامەی کۆرپۆرەیت xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Restbase Lۆگۆ و دیزاینی ناسنامەی کۆرپۆرەیت tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Restbase Lۆگۆ و دیزاینی ناسنامەی کۆرپۆرەیت pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RestBase's identity system redefines rest through a hybrid visual language. The wordmark logo blends serif/sans-serif hybrid typography with the deliberate gap, balancing stability and fluidity to visualize intentional rest. The RB monogram from Logo emerges as a bold visual hammer, dynamically extending into angular framing patterns, synergizing with energizing comforting orange and monochrome photography to assert the core philosophy: disciplined rest fuels peak energetic performance.
Dimensions & Packaging: Primary logo: 6mm minimum height for print. Others can be printed or displayed in various size.
Tags: Rest, Brand Identity, Corporation Identity, RestBase, Visual Identity
Production Technology: Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Design Challenge: The core challenge was redefining rest as an active strategy – a novel concept requiring visual departure from traditional "tranquility" motifs. Balancing "action" and "rest" demanded avoiding passive aesthetics like muted tones, instead using warm vitality to express intentional recovery. The solution emerged through the logo's hybrid typography (bridging structure/motion) and VI elements like dynamic orange gradients, collectively framing rest as disciplined preparation for excellence.
Research: Meta-analysis neuroscience studies and consumer surveys with 240 participants revealed strategic rest intervals significantly enhance cognitive performance. Color perception tests identified orange as optimal for balancing energy and comfort. Typography studies led to a hybrid serif-sans wordmark with intentional gaps, visually encoding active recovery principles. These findings informed RestBase's evidence-based design system that repositions rest as measurable productivity accelerator.
Inspiration: The brand philosophy "disciplined rest fuels peak performance" became the creative catalyst. The logo embodies this through structural rigor in letterforms contrasting with fluid negative space. The intentional gap acts as a visual manifesto – rejecting passive downtime in favor of strategic recalibration. Warm orange radiates energized comfort, while monochrome photography conveys meditative stillness. Each element systematically rebrands rest from passive state to strategic investment.
Project Duration: The project started in April 2024 in Beijing and finished in November 2024 in Beijing.
Operation Flow: RestBase operates as a science-driven brand helping individuals achieve peak performance through proactive rest. It delivers rest-related knowledge, methods, and designed products, providing users with scientific recovery solutions. This design helps users intuitively recognize RestBase's expertise, transforming rest from passive downtime into an actively optimized discipline essential for sustained excellence.
Patents: sxdesign
Team Members: Chen Xu, Huang Hao, Dr. Zhang Rong, Liu Beibei, Hao Qian, Wu Fangbo, Li Shulong, Li Jiaxu, Zhang Mingjie, Gao Jingyan, Dr. Wang Lijing, Tian Jianing
Image Credits: sxdesign