دیزاینی Powerbuilding هەویەتی براند لەلایەن Anton Bukoros خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.
TuncGrafîk· 2025
Powerbuilding هەویەتی براند
لەلایەن Anton Bukoros
خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #170914دیزاینەکە
دەربارەی Powerbuilding هەویەتی براند
PowerBuilding پڕۆژەیەکی فیتنسە لە نیویۆرک کە زانست و ڕاهێنان تێکەڵ دەکات. سیستەمی بینراو لەسەر توخمە گرافیکییەکان بنیادنراوە: بازنەکان نوێنەرایەتی خۆراک دەکەن، زیگزاگەکان هێمای تەندروستین، و هێڵە ڕاستەکان وەکو هێزن. دیزاینەکە دوو جۆر فۆنت تێکەڵ دەکات: فۆنتێکی تەکنەلۆژی مۆنۆسپەیس و گرۆتێسکێکی تۆخ کە نوێنەرایەتی هێز دەکەن. پاڵێتی ڕەنگ لەسەر گرادینتێکی سوور بۆ شین دامەزراوە، یارمەتی براندەکە دەدات لە چارەسەرە باوەکان جیا بێتەوە لە پیشەسازی فیتنسی ئەمریکا. ئەنجام هەویەتێکی بینراوی یەکگرتووە کە دەتوانرێت پانی بکرێتەوە بۆ میدیای دیجیتاڵ و چاپ.
پێناسەکردن
دەربارەی Xelata A' Design Award a Tuncîn
Powerbuilding هەویەتی براند xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Powerbuilding هەویەتی براند tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Powerbuilding هەویەتی براند pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.
As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity. - تاگەکان
- Identity, Logo, Sport, Brand Identity
- تەکنەلۆژیای بەرهەمهێنان
- Digital printing
- هەڵەنگاندنی دیزاین
- A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
- توێژینەوە
- During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
- ئیلهام
- PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
- ماوەی پڕۆژە
- This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
- ڕێڕەوی کارکردن
- My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information. - ئەندامانی تیم
- Anton Bukoros
- کرێدیتی وێنەکان
- Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros
سپۆنسەرکراو
لە Designers.org دەرەوە بگەڕێنە
بەرهەمەکان، خزمەتگوزارییەکان و دەرفەتەکان لە هاوبەشە ڕیکلامییەکانمان بدۆزەرەوە.
زیاتر بگەڕێ
دیزاینە پەیوەندیدارەکان
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