دیزاینی Seaside Home For Music Fans Kampanyaya Marketîngê ya Ezmûnî لەلایەن Taobao Design خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Zêrîn لە پۆلی پێشبڕکێی Dîzayna Reklam, Kirrûbirr û Ragihandinê.
ZêrReklam· 2025
Seaside Home For Music Fans Kampanyaya Marketîngê ya Ezmûnî
لەلایەن Taobao Design
کڕیار: Taobao Design
خەڵاتگری Xelata A' Design Award a Zêrîn لە پۆلی Reklam
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #171886دیزاینەکە
دەربارەی Seaside Home For Music Fans Kampanyaya Marketîngê ya Ezmûnî
Mala Kêleka Deryayê ji bo Hezkiriyên Muzîkê projeyeke marketîngê ya li ser bingeha senaryoyê ye ku ji bo festîvaleke muzîk û hunerê ya li Aranya hatiye çêkirin. Kuba naskirî ya markayê veguherî çirayeke lêgerînê, ku bi rengên gradientî yên qeraxa deryayê û şêweyên pêlên dengî re hate berhevkirin. Qadên pêşangehê yên offline bi rêya sazkirinên înteraktîf pêşandanên pirhestî û lîstikên girêdayî muzîkê pêşkêş kirin. Weşaneke zindî ya înteraktîf hişt ku temaşevanên dûr li qadan bigerin û performansan temaşe bikin. Cihê festîvalê bi çarçoveyeke pola ya sivik, materyalên nûjenbar û boyax û qumaşên kêm-emîsyon hate avakirin. Zêdetirî 70,000 hezkirî beşdar bûn.
پێناسەکردن
دەربارەی Xelata A' Design Award a Zêrîn
Seaside Home For Music Fans Kampanyaya Marketîngê ya Ezmûnî xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Seaside Home For Music Fans Kampanyaya Marketîngê ya Ezmûnî vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Seaside Home For Music Fans Kampanyaya Marketîngê ya Ezmûnî daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
- قەبارە و پاکێج
- This project attracted more than 70,000 fans.
- تاگەکان
- Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
- تەکنەلۆژیای بەرهەمهێنان
- The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
- هەڵەنگاندنی دیزاین
- The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
- توێژینەوە
- 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
- ئیلهام
- The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
- ماوەی پڕۆژە
- The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
- ڕێڕەوی کارکردن
- Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences. - ئەندامانی تیم
- Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin
سپۆنسەرکراو
لە Designers.org دەرەوە بگەڕێنە
بەرهەمەکان، خزمەتگوزارییەکان و دەرفەتەکان لە هاوبەشە ڕیکلامییەکانمان بدۆزەرەوە.
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