House of Smaragd Qutiya Adventê by Rilind Hoxha and Haris Murich

House of Smaragd Qutiya Adventê by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Tuncîn in Dîzayna Diyariyan Competition Category.

TuncDiyarî· 2025

House of Smaragd Qutiya Adventê

by Rilind Hoxha and Haris Murich

Client: Smaragd 1969 / Why Agency

Xelata A' Design Award a Tuncîn Winner in Diyarî Category

23,813

Verified Award Winner

Verify Award Status for #171968

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About House of Smaragd Qutiya Adventê

Salnameya Adventê ya House of Smaragd sanduqek jimarandina rêkûpêk e ku ji kaxezê ekolojîk û materyalên domdar hatiye çêkirin û ji bo bikaranîna dubare hatiye sêwirandin. Di hundirê de çar perçeyên zêrîngeriyan ên bi pakêtkirina cuda hene ku her yek di beşên veqetandî de ewle ne. Pakêtkirin vegerandbar û dubare têne bikaranîn e, bandora li ser jîngehê kêm dike. Sêwirana sanduqê destûra gihîştina kontrolkirî bo her beşekê dide, hêmana sersemiyê diparêze û di heman demê de tiştan parastin dike.

The Recognition

About the Xelata A' Design Award a Tuncîn

House of Smaragd Qutiya Adventê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku House of Smaragd Qutiya Adventê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. House of Smaragd Qutiya Adventê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164x164x42mm, Gold plated & ecologically colored recycled paper.
Tags: Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the advent box was gonna be.

The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
Project Duration: The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
Team Members: Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction
Image Credits: Filip Shutarov