دیزاینی Roots زینەکان لەلایەن Xun Zuo خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Medyaya Çapkirî û Weşandî.

TuncÇap· 2025

Roots زینەکان

لەلایەن Xun Zuo

کڕیار: Xunzuodesign

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Çap

52,303

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #172635

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Roots زینەکان

ئەم بڵاوکراوە مۆدیۆلارییە لە کۆمەڵێک زین پێکهاتووە، کە هەریەکەیان بە زمانێکی بینراوی تایبەت دروستکراوە و ناسنامەی چیرۆکگێڕەکان ڕەنگدەداتەوە. بە ناوەندگرتنی کافێخانەکانی نیویۆرک، ئەم کارە چۆنیەتی دۆزینەوەی پەیوەندی و هەستی سەربەخوێبوون لەلایەن کۆچبەرە نوێیەکانەوە دەگرێتەوە. فۆرماتی دروودراو و ڤاکیۆم کراوەکە هەستی ناهەمیشەیی و گرژی سۆزداری ڕادەگەیەنێت. لەڕێگەی گێڕانەوە کەسییەکانەوە، ئەم پرۆژەیە بەهای کۆمەڵایەتیی بزنسە بچووکەکان ئاشکرا دەکات و دیزاینی سۆزداری وەک ئامرازێک بۆ گرتنەخۆ دووبارە چوارچێوە دەکات.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Roots زینەکان xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Roots زینەکان tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Roots زینەکان pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
قەبارە و پاکێج: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
تاگەکان: Zine, Book, Ethnographic Research, Branding, Customer Experience
تەکنەلۆژیای بەرهەمهێنان: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
هەڵەنگاندنی دیزاین: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
توێژینەوە: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
ئیلهام: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
ماوەی پڕۆژە: An ongoing project started in August 2022. The most recent update was in July 2024.
ڕێڕەوی کارکردن: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.