Fluf Qenefe by Joao Demele is a highly esteemed winner of the very prestigious 2026 Xelata A' Design Award a Tuncîn in Dîzayna Mobîlyayê Competition Category.

TuncMobîlya· 2026

Fluf Qenefe

by Joao Demele

Client: Karams

Xelata A' Design Award a Tuncîn Winner in Mobîlya Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Fluf Qenefe

Fluf qenefeyekê ye ku bo bêhnvedan û rehetiya rojane hatiye dîzaynkirin. Ev qenefe xwedî qebareyên fireh û xetên organîk e. Bingehekê ji dar cesteya nerm ya bi qumaş pêçandî hilgirtiye. Bingeh bi birîn û girêdanên darkariya rast û durist hatiye çêkirin bo xurtî û berxwedariya avahiyê. Balîfên rûniştin, pişt û mil bi kefên (foam) tîrbûnên cuda hatine tijîkirin da ku hevsengiyeke di navbera piştgirî û nermbûnê de çêbibe. Piştgeheke aliyê ya guhêrbar rê dide awayên bikaranînê yên cuda, wek xwendin, bêhnvedan an civakîbûn. Pîvanên qenefeyê 260 cm firehî, 101 cm kûrahî û 85 cm bilindahî ne.

The Recognition

About the Xelata A' Design Award a Tuncîn

Fluf Qenefe xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Fluf Qenefe tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Fluf Qenefe pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fluf is a sofa with generous enveloping volumes. Its design expresses comfort even before touch. The wooden base lightly supports the soft upholstered body. The adjustable side backrest allows different modes of use enhancing ergonomics and user experience. More than a sofa Fluf is a piece sensitive to everyday life adaptable fluid and emotionally connected to those who inhabit it.
Dimensions & Packaging: Materials and Finishes Fabric and wood
Dimensions Width 260 cm - Depth 101 cm - Height 85 cm
Tags: Sofa, Fluf, Affection, Comfort, Design, Modern, Karams, Furniture, Brazilian Design, Ergonomic
Production Technology: The base of the Fluf Sofa is built with high precision woodworking using accurate cuts and joints to ensure structural stability and durability. The seat backrest and arm cushions are filled with foams of varying densities strategically selected to balance support and softness. The textile finish is applied with careful sewing and shaping techniques ensuring ergonomic comfort and a refined appearance.
Design Challenge: The main challenge was balancing the organic look of the design with the needs for comfort adjustability and sustainable materials. The goal was to create a sofa that fits daily life without losing lightness or stability. The adjustable backrest was designed to integrate discreetly into the form. Despite limitations in production and materials the project found creative solutions combining form function and care for everyday living.
Research: The research involved ergonomic analysis and sustainable material studies to develop a sofa that combines comfort and environmental responsibility. The goal was to create a versatile adjustable and welcoming design that adapts to different needs. The methodology combined 3D modeling and physical testing with prototypes. The result is a product that balances form and versatility and enhances wellbeing.
Inspiration: The Fluf Sofa is born from the desire to translate affection into form and matter. Inspired by the pursuit of emotional comfort, its design expresses warmth and softness. With voluminous cushions and organic lines, it evokes the feeling of an embrace, adapting to the body and daily life. Fluf translates rest as a gesture of care, connection, and presence.
Project Duration: Project started in 2024 and was published in 2025 in Sao Paulo.
Operation Flow: The Fluf Sofa offers an intuitive and versatile experience. Its adjustable side backrest allows personalized comfort for different moments such as reading resting or socializing. The enveloping cushions support immediate relaxation while the wide seat invites various postures. Interaction flows naturally adapting to daily rituals with comfort functionality and freedom.
Team Members: Joao Demele