Designtide Tokyo 2024 Naskirina Marqe by There There - Kazune Watanabe

Designtide Tokyo 2024 Naskirina Marqe by There There - Kazune Watanabe is a highly esteemed winner of the very prestigious 2026 Xelata A' Design Award a Zêrîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

ZêrGrafîk· 2026

Designtide Tokyo 2024 Naskirina Marqe

by There There - Kazune Watanabe

Client: Designtide Tokyo Committee

Xelata A' Design Award a Zêrîn Winner in Grafîk Category

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Colors

The Design

About Designtide Tokyo 2024 Naskirina Marqe

Designtide Tokyo bûyerek dîzaynê ye ji pêşangeh û bazaran ku meyla nû di dîzayna berhemê û qadên têkildar de dikole û parve dike. Bi rêya dîzaynê, ew ezmûnek daxilbûyî ya enerjî û hestan ji derveyî medyaya dîjîtal diafirîne. Ji 2005 heta 2012 hate lidarxistin, ew çanda dîzaynê ji Tokyoyê bi cîhanê re parve kir. Her sal, nêzî 50 dîzaynerên vexwendî û hilbijartî berhemên ku afirînertî ji bazirganiyê zêdetir bihadar dikirin pêşkêş dikirin. Di 2024ê de, Designtide Tokyo bi logoyeke nû û dîtineke nûkirî ji nû ve zindî bû.

The Recognition

About the Xelata A' Design Award a Zêrîn

Designtide Tokyo 2024 Naskirina Marqe xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Designtide Tokyo 2024 Naskirina Marqe vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Designtide Tokyo 2024 Naskirina Marqe daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
Dimensions & Packaging: Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components
Tags: Graphic, Tide, Tokyo, Design, Animation
Production Technology: The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
Design Challenge: The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
Research: From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
Inspiration: "Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
Project Duration: Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024
Operation Flow: The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.