Si Shengsheng Seta Diyariyê ya Magnetî لەلایەن Peng Gao, Mian Wu and Yixuan Wu

دیزاینی Si Shengsheng Seta Diyariyê ya Magnetî لەلایەن Peng Gao, Mian Wu and Yixuan Wu خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2026 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Diyariyan.

HesinDiyarî· 2026

Si Shengsheng Seta Diyariyê ya Magnetî

لەلایەن Peng Gao, Mian Wu and Yixuan Wu

کڕیار: The China Media Group Spring Festival Gala

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Diyarî

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Si Shengsheng Seta Diyariyê ya Magnetî

Si Shengsheng seteke diyariyê ya magnetî ye ku ji bo Cejna Bihara Çînî û Sala Marî hatiye afirandin. Ev set çar stîkerên sarincê dihewîne û her stîkerek xwedî bereketeke cuda ye, wek bextewarî, dewlemendî û kêfa xwarina xweş. Di çanda Çînî de, mar bi rêya çerxên xwe yên xwezayî yên razana zivistanê û guhertina çermê xwe, nûbûn û berdewamiyê temsîl dike. Sêwiran mar bi ruyi re, ku sembolek kevneşopî ya bextê baş e, dike yek û afirîdeyeke ku jê ditirsin vediguherîne maskoteke dostane. Stîker dikarin li ser her rûyekî magnetî werin danîn û bi awayekî serbest werin rêzkirin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Si Shengsheng Seta Diyariyê ya Magnetî xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Si Shengsheng Seta Diyariyê ya Magnetî afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Si Shengsheng Seta Diyariyê ya Magnetî ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
قەبارە و پاکێج: 250*250*30
تاگەکان: Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
تەکنەلۆژیای بەرهەمهێنان: CNC,Stamping manufacturing, Epoxy resin coating
هەڵەنگاندنی دیزاین: The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
توێژینەوە: This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
ئیلهام: The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
ماوەی پڕۆژە: The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
ڕێڕەوی کارکردن: The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
ئەندامانی تیم: Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang
کرێدیتی وێنەکان: #1: Photographer Evan, Variations, 2025
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