Yuplet Branding Nasnameya Korporatîf لەلایەن Jake Wilkins

دیزاینی Yuplet Branding Nasnameya Korporatîf لەلایەن Jake Wilkins خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2026 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2026

Yuplet Branding Nasnameya Korporatîf

لەلایەن Jake Wilkins

کڕیار: Yuplet

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #175650

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Yuplet Branding Nasnameya Korporatîf

Brandinga Yuplet nasnameyeke korporatîf e ku ji bo bazareke berhemên destçêkirî û berdewam hatiye afirandin. Sîstem li ser motîfeke heyva nû (hîlal) hatiye avakirin, ku bi awayekî hevgirtî li ser peyvnîşana taybet, îkonografî, wêneyên şêwazî û sêwiranên rûpelan tê bikaranîn. Kesk a geş ezmûna kiryaran nîşan dide, dema ku mora dewlemend rêberiya firoşkaran dike, bi vî awayî ji her komeke bikarhêneran re nîşaneyeke dîtbarî ya zelal peyda dibe. Şêweyên gilover, dijberiya xurt û nîşaneyên pêşî-mobîl, ku ji lêkolînên bi xerîdarên ciwantir re hatine wergirtin, nasnameyê li ser hemû xalên pêwendiyê yên dîjîtal û çapkirî belav dikin. Berhemên dîjîtal bi formata vektorî hatine amadekirin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Yuplet Branding Nasnameya Korporatîf xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Yuplet Branding Nasnameya Korporatîf tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Yuplet Branding Nasnameya Korporatîf pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
قەبارە و پاکێج: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
تاگەکان: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
تەکنەلۆژیای بەرهەمهێنان: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
هەڵەنگاندنی دیزاین: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
توێژینەوە: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
ئیلهام: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
ماوەی پڕۆژە: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
ڕێڕەوی کارکردن: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
ئەندامانی تیم: Jake Wilkins