Nowy Styl Standa Pêşangehê by Konarski and Bzowski Piotr Duraj

Nowy Styl Standa Pêşangehê by Konarski and Bzowski Piotr Duraj is a highly esteemed winner of the very prestigious 2026 Xelata A' Design Award a Zêrîn in Dîzayna Mîmarî, Hundurîn û Pêşangeha Bazirganiyê Competition Category.

ZêrPêşangeha Bazirganiyê· 2026

Nowy Styl Standa Pêşangehê

by Konarski and Bzowski Piotr Duraj

Client: Konarski & Bzowski

Xelata A' Design Award a Zêrîn Winner in Pêşangeha Bazirganiyê Category

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Colors

The Design

About Nowy Styl Standa Pêşangehê

Nowy Styl standeke pêşangehê ye ku ji bo pêşkêşkirina mobîlyayên ofîsê li fuareke bazirganî hatiye afirandin. Stand 607.5 metre çargoşe digire û li gorî prensîbên dîzayna biyofîlîk hatiye sêwirandin. Nexşeya wê li ser metafora dareke hatiye avakirin, ku bi rêya objeyên avakirî tê îfadekirin. Perwane bayekî nerm çêdikin ku cîhê zindî dike, di heman demê de ronahiyeke germ tîrêjên rojê yên ku di nav pelan re derbas dibin tîne bîra mirov. Dîzayn ezmûna mirovî dixe pêşiya firotina rasterast. Armanc ew e ku were nîşandan ka cîhê kar çawa dikare piştgiriya başbûnê bike, stresê kêm bike û baldariyê baştir bike.

The Recognition

About the Xelata A' Design Award a Zêrîn

Nowy Styl Standa Pêşangehê xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Nowy Styl Standa Pêşangehê vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Nowy Styl Standa Pêşangehê daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For Orgatec 2024, Nowy Styl presented an anthropological experiment in workplace wellbeing. As a brand specializing in office furniture, the company aimed to showcase its products from an entirely new perspective. The radical concept addressed a fundamental human paradox — the simultaneous yearning for nature and the need for controlled environments. Despite technological progress, Nowy Styl recognized that people still crave a primal connection with the natural world.
Dimensions & Packaging: The stand is 607,5 square metres.
Tags: fair, wellbeing, nature, personification, control, instinct
Production Technology: In our design process, we drew inspiration from the metaphor of a tree, manifesting this concept through the physical objects we created. To enhance immersion and create an otherworldly experience, we incorporated motion using fans, simulating a gentle breeze that animated the environment. This movement not only brought dynamism to our designs but also fostered a sense of tranquility.
The implementation of warm lighting was crucial in evoking the sensation of sunlight filtering through leaves. This strategic lighting choice added depth and warmth to the surroundings, enhancing the overall atmosphere.
Design Challenge: Mind seeks comfort and patterns that can lean on, because it feels safe. Moment when we go beyond our comfort zone isn't pleasant, but only by doing so, we can grow. This project rejected trade fair norms twice over: first by involving non-design teams in creation, then by prioritizing human experience over hard selling. The stand didn't just showcase furniture; it demonstrated how workspaces could (and should) make us feel.
Research: Our design research for the Nowy Styl project was rooted in understanding the profound impact of urbanization on mental health and well-being. We utilized various design tools and technologies, including 3D modeling software, mood boards helped us curate materials and colors that resonate with nature. We also created a lot of mockup projects to ensure good quality and translation from idea to reality.
Inspiration: Inspiration for our project arose from the increasing disconnection from nature due to urbanization, impacting mental health and creativity. Focusing on biophilic design, we aimed to integrate natural elements to promote well-being, reducing stress and enhancing focus. We collaborate with AI paradoxically - became a creative process in which we needed to balance technology with our human intuition. Our task was to transform preliminary abstract visions into concrete, tangible solutions.
Project Duration: The project was designed in July and August 2024, and it's exhibited on Orgatec 2024 in Cologne, Germany.
Operation Flow: Focusing on the human experience through design not only improves employee retention and satisfaction but can also lead to better organizational outcomes due to motivated and engaged employees. Here, we created that perfect balance between the comfort of wilderness and unpredictability.
Team Members: Designer: Artur Suchan
Designer: Piotr Duraj
Project Managers: Sebastian Duda, Daniel Konarski, Jaroslaw Bzowski
Image Credits: Image #1: Photographer Michal Jaworski, Orgatec, 2024.
Image #2: Photographer Michal Jaworski, Orgatec, 2024.
Image #3: Photographer Michal Jaworski, Orgatec, 2024.
Image #4: Photographer Michal Jaworski, Orgatec, 2024.
Image #5: Photographer Michal Jaworski, Orgatec, 2024.