ABA Typographic Posters Kampanyay Riklamkirdin by Paul Robb

ABA Typographic Posters Kampanyay Riklamkirdin by Paul Robb is a highly esteemed winner of the very prestigious 2026 Xelata A' Design Award a Zîvîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

ZîvGrafîk· 2026

ABA Typographic Posters Kampanyay Riklamkirdin

by Paul Robb

Client: S6 Foundry

Xelata A' Design Award a Zîvîn Winner in Grafîk Category

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Verified Award Winner
Verify Award Status for #179734

View at A' Design Award Press Release Award Badge

Colors

The Design

About ABA Typographic Posters Kampanyay Riklamkirdin

پۆستەرە تایپۆگرافییەکانی ABA کەمپینێکی ڕیکلامکردنە کە بۆ زانکۆیەکی هونەری دروستکراوە. پۆستەری تایپۆگرافی بە قەبارەی گەورە چاپ دەکرێن و لە شوێنە گشتییەکانی شار دادەنرێن، کە لەوێدا نەخشەسازییە بەهێزەکان و سیستەمەکانی ڕەنگ سەرنج ڕادەکێشن. هەر پۆستەرێک وەک نیشانەیەک بۆ ناوەڕۆکی واقیعی زیادکراو (Augmented Reality) کار دەکات، کە بینەران بە سکانکردنی وێنە چاپکراوەکە بە مۆبایلی زیرەک دەگەنە پێی. توێژی واقیعی زیادکراو کەرەستەی جوڵاو و کارلێککەر زیاد دەکات کە پەیامە چاپکراوەکە فراوانتر دەکات. کەمپینەکە پەروەردەی هونەری بە شێوەیەکی ڕاستەوخۆ و بەشداریکەرانە بۆ خوێندکارانی داهاتوو پێشکەش دەکات.

The Recognition

About the Xelata A' Design Award a Zîvîn

ABA Typographic Posters Kampanyay Riklamkirdin xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku ABA Typographic Posters Kampanyay Riklamkirdin karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. ABA Typographic Posters Kampanyay Riklamkirdin afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a public visual advertising campaign combining expressive typography and augmented reality to promote an arts university and engage prospective students. Large-scale typographic posters operate as both communication and invitation, activating curiosity in urban spaces. Through AR interaction, static visuals transform into immersive experiences, positioning typography as a gateway to creativity, exploration, and contemporary artistic education.
Dimensions & Packaging: The project consists of large-format printed posters installed in public urban locations, produced in standard outdoor advertising dimensions. The AR component is accessible via smartphones using marker-based image recognition. Digital content is optimized for real-time interaction, ensuring compatibility across common mobile operating systems and screen resolutions.
Tags: Typography, visual communication, advertising campaign, augmented reality, student engagement, art education, public space design, interactive posters, cultural promotion, creative discovery, graphic design, urban communication
Production Technology: The campaign was developed through a hybrid graphic and digital workflow with AR. Typography-driven posters were designed for large-format print using custom layouts and color systems. Augmented reality layers were implemented using mobile-based AR platforms, linking printed triggers to animated and interactive digital content. The integration of physical and digital media was tested on-site to ensure accessibility, responsiveness, and visual coherence.
Design Challenge: The main challenge was transforming institutional communication into an engaging public experience. Internally, the project required balancing experimental typography with clarity and accessibility. Externally, it demanded reliable AR performance in uncontrolled urban conditions. Ensuring seamless interaction between printed media and digital layers while maintaining visual impact required extensive testing, refinement, and cross-disciplinary coordination.
Research: Type of Research: practice-based visual communication research. Research Objectives: to engage prospective students through interactive typography. Methodology: integration of graphic design and AR interaction. Data Collection and Tools Used: visual testing, mobile AR platforms, large-format prototyping. Participants or Experiments: public users in urban environments. Results: increased engagement and curiosity. Insights and Impacts: enhanced visibility of art education through immersive communication.
Inspiration: The project was inspired by the need to communicate artistic education beyond traditional institutional language. Drawing from contemporary graphic culture, typographic experimentation, and urban visual systems, the campaign reframes typography as an experiential medium. The objective was to speak directly to young creatives, encouraging discovery, participation, and personal engagement through curiosity-driven interaction rather than didactic messaging.
Project Duration: The project was developed and implemented in 2025 in Italy. It was designed as a public-facing campaign and installed across selected urban locations, where it engaged prospective students through physical posters and augmented reality experiences, supporting the university’s enrollment and cultural outreach activities.
Operation Flow: The campaign begins as a typographic message encountered in public space. Viewers are invited to scan the posters using their mobile devices, triggering augmented reality content that expands the visual narrative. The interaction transforms passive viewing into active exploration, creating a memorable experience that communicates the university’s creative approach and encourages deeper interest and participation.
Team Members: Paul Robb, Moria Bartoloni, Tommaso Paganini
Image Credits: Paul Henry Robb