دیزاینی Huashan Rock Art Festival ناسنامەی بینراوی فیستیڤاڵ لەلایەن Lin Shi, Yan Huang and Hongmei Wu خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2026 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.
TuncGrafîk· 2026
Huashan Rock Art Festival ناسنامەی بینراوی فیستیڤاڵ
لەلایەن Lin Shi, Yan Huang and Hongmei Wu
کڕیار: Zhejiang Sci-Tech University
خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #180050دیزاینەکە
دەربارەی Huashan Rock Art Festival ناسنامەی بینراوی فیستیڤاڵ
فیستیڤاڵی هونەری بەردی هواشان سیستەمێکی ناسنامەی بینراوە کە بۆ فیستیڤاڵێکی کولتووری لە چۆنگزوۆ، گوانگشی لە چین دروستکراوە. ئەم ناسنامەیە وێنە نیشانە دێرینەکانی شوێنی هونەری بەردی هواشان دەگۆڕێت بۆ گرافیکی ئەندازەیی سادە. پاڵێتێکی ڕەش و سپی و ڕووە دەقدارەکان چاپکردنی بەردی دەستی و بەردی هەڵوەریو دەهێننەوە یاد. پۆستەرەکان بە شێوەی ئاسۆیی و ستوونی دروستکراون بۆ چاپی بچووک و پیشاندانی دەرەوەی گەورە. بەکارهێنانە چاپکراوەکان کەرەستەی دووبارە بەکارهێنراو و مەرەکەبی ڕووەکی بەکاردەهێنن. ئامانج ئەوەیە کە میراتی دێرین بۆ بینەرانی سەردەم ڕوون و بەردەست بکرێت.
پێناسەکردن
دەربارەی Xelata A' Design Award a Tuncîn
Huashan Rock Art Festival ناسنامەی بینراوی فیستیڤاڵ xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Huashan Rock Art Festival ناسنامەی بینراوی فیستیڤاڵ tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Huashan Rock Art Festival ناسنامەی بینراوی فیستیڤاڵ pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- This project is a contemporary visual identity system for the Huashan Rock Art Festival, which transforms ancient pictographs into minimalist graphics using a black and white color scheme to evoke archaeological stone rubbings. Its strength lies in systematically balancing archaeological authenticity with modern visual communication, creating a universal and accessible visual language. The design establishes a new paradigm for cultural preservation through innovative design thinking, making ancient heritage dynamically relevant while preserving its spiritual essence.
- قەبارە و پاکێج
- For design/small posters:
Horizontal (landscape): 370mm (width) x 210mm (height)
Vertical (portrait): 210mm (width) x 297mm (height)
For larger outdoor displays:
Horizontal (landscape): 1200mm (width) x 680mm (height)
Vertical (portrait): 600mm (width) x 900mm (height) - تاگەکان
- Art Festival, Huashan, Exhibition Branding
- تەکنەلۆژیای بەرهەمهێنان
- The design employs principles of the International Typographic Style, utilizing a monochromatic palette and geometric simplification to translate ancient motifs into contemporary graphics. Textured treatments mimic weathered rock surfaces, while hierarchical arrangements on stacked stones replicate original ceremonial compositions. The digital-first approach ensures versatility across media, with physical applications incorporating recycled materials and plant-based inks to align with sustainable practices.
- هەڵەنگاندنی دیزاین
- The greatest challenge was balancing archaeological authenticity with contemporary visual communication. Internally, we navigated historical complexities—interpreting 2000-year-old pictographs with limited contextual records—and social expectations of making heritage resonate across generations. Externally, constraints included materializing the design sustainably (sourcing recycled materials, plant-based inks) and ensuring digital adaptability while preserving the tactile essence of rock art. Overcoming these required a methodology that transforms ancient motifs into a universal visual language without oversimplifying cultural significance.
- توێژینەوە
- Type of Research: Cultural visual translation and brand communication
Objectives: To explore how prehistoric, non-verbal cultural heritage such as Huashan rock art can be transformed into a visual language accessible to contemporary audiences.
Methodology: Image analysis, symbol deconstruction, and graphic experimentation were used to reorganize figures, rhythms, and spatial relations from the original rock art.
Tools: Graphic design software, visual analysis, and layout prototyping.
Participants: General public and non-specialist viewers.
Results: The study shows that reducing textual explanation while emphasizing visual rhythm lowers cultural interpretation barriers.
Insights & Impact: The project offers a transferable approach for visual communication of cultural heritage in modern contexts. - ئیلهام
- The inspiration stems from the desire to bridge the temporal and cultural divide between contemporary audiences and the 2,000 years old Huashan Rock Art, a UNESCO World Heritage site. The project was motivated by the need to make ancient cultural heritage emotionally resonant and visually accessible to modern viewers, while preserving its authentic significance. The design draws inspiration from the ritual scenes and stacked stone compositions of the original rock art, reinterpreting them through a minimalist and systematic visual language.
- ماوەی پڕۆژە
- The project was developed between February 2025 and November 2025. Research and design were conducted at Zhejiang Sci-Tech University. The project is based on the Huashan Rock Art site in Chongzuo, Guangxi, China, and was produced as a visual communication proposal for the Huashan Rock Art Festival.
- ڕێڕەوی کارکردن
- This poster series translates the visual logic of Hua shan rock art into a contemporary graphic language. Viewers do not need prior historical knowledge; meaning emerges through observation. Symbols are enlarged, fragmented, and re-composed to guide the eye across the surface. Through contrast, repetition, and negative space, the posters simulate the act of discovering images on a cliff, turning viewing into a slow, participatory reading experience that strengthens cultural memory through visual engagement.
- ئەندامانی تیم
- Team Leader: Xuguang Zhu
Team Leader: Chao Yang
Designer: Lin Shi
Designer: Linlong Qin
Designer: Yilin Wang
Designer: Ying Xu
Designer: Yaying Mao
Designer: Mengsheng Wang
Designer: Yichen Zhu
Designer: Yan Huang
Team Leader: Hongmei Wu - کرێدیتی وێنەکان
- Image #1: Creator Lin Shi, Vertical Poster of Huashan Rock Paintings, 2025.
سپۆنسەرکراو
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