Zuojiang Huashan Day Nasnameya Brandê by Xinyi Li and Yichen Zhu

Zuojiang Huashan Day Nasnameya Brandê by Xinyi Li and Yichen Zhu is a highly esteemed winner of the very prestigious 2026 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

TuncGrafîk· 2026

Zuojiang Huashan Day Nasnameya Brandê

by Xinyi Li and Yichen Zhu

Client: Zuojiang Huashan Day

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zuojiang Huashan Day Nasnameya Brandê

Roja Zuojiang Huashan nasnameyeke brandê ye ku ji bo bûyereke çandî hatiye afirandin ku hunera kevirî ya Huashan, cihekî Mîrateya Cîhanî li Guangxi ya Çînê, pêşkêş dike. Ev nasname motîfên neqşên 2000 salî bi dîzayna grafîkî ya hemdem re dike yek. Fîgurên bi şeklê beqê û nexşên defa bronz sîstemeke dîtbarî ya hevgirtî pêk tînin, û pinyina Huashanê bi awayekî hatiye şêwandin ku tekstûrên neqşên zinaran bîne bîra mirov. Berhemên çapkirî poster, torbeyên kaxezî, kartên karsaziyê, rêbereke hunera kevirî û bazinên destan ên silîkonî di nav xwe de digirin. Armanc ew e ku ev cihê mîrateyê ji bo temaşevanên cîhanî têgihîştî bibe.

The Recognition

About the Xelata A' Design Award a Tuncîn

Zuojiang Huashan Day Nasnameya Brandê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Zuojiang Huashan Day Nasnameya Brandê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Zuojiang Huashan Day Nasnameya Brandê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Zuojiang Huashan Day brand identity uniquely merges 2000-year-old Huashan Rock Art motifs with modern internationalist design. Unlike generic cultural branding, it integrates iconic elements like frog-shaped figures and bronze drum patterns into a cohesive visual system, with Huashan pinyin styled to mimic cliff-carving textures. This fusion creates a globally resonant symbol that elevates the World Heritage Site's visibility and energizes Guangxi's cultural tourism.
Dimensions & Packaging: Posters: 297mm x 420mm A3 vertical
Paper bags: 320mm x 450mm x 120mm
Huashan Rock Art Directory: 240mm x 60mm
Business cards: 85mm x 54mm
Wristbands: 200mm x 20mm adjustable
All digital assets are provided in vector AI EPS and high resolution raster PNG PDF formats for versatile applications.
Tags: Huashan Rock Art, Cultural Heritage Branding, Visual Identity, Contemporary Design, Cultural Tourism, Guangxi Culture, Heritage Design, Visual System
Production Technology: The brand identity system was created using vector graphic software (Adobe Illustrator) for scalable high-fidelity visual assets. Posters and the Huashan Rock Art Directory are printed on 250g matte art paper with CMYK offset printing. Paper bags use 230g coated paper with reinforced handles. Business cards are printed on 300g premium cardstock with UV spot coating and wristbands are made of durable water-resistant silicone.
Design Challenge: The key challenge was balancing Huashan Rock Arts' historical authenticity with a globally resonant modern design. It was necessary to respect the Luoyue culture without oversimplifying motifs and to technically translate 2000-year-old cliff textures into scalable vectors. This was resolved by combining high-resolution scans with iterative testing, ensuring the design honors heritage while engaging contemporary audiences.
Research: This cultural heritage revitalization project aimed to make Huashan Rock Art accessible globally via contemporary branding. Field research and expert interviews were conducted to extract motifs then Adobe Illustrator was used to create a modern visual system validated by cultural workers and designers. The result balances historical authenticity with modern aesthetics promoting cultural exchange and boosting Guangxis tourism
Inspiration: The project is inspired by Huashan Rock Art, a World Cultural Heritage Site preserving the rituals of the ancient Luoyue people. The goal was to revitalize this millennia-old heritage for a global audience. By extracting iconic rock art motifs, the design connects ancient civilization with contemporary design, creating a visual language that honors history while fostering cross-cultural exchange.
Project Duration: The project was initiated in March 2025 in Zhejiang,China,and completed in July 2025 in Zhejiang.
Operation Flow: This brand identity system is designed for the Zuojiang Huashan Day cultural event. Visual assets such as posters paper bags and wristbands are distributed to attendees to enhance event engagement. The directory showcases Huashan Rock Art sites providing cultural context. Digital files are also available for online promotion ensuring the design reaches both on-site and global audiences to amplify cultural influence.
Team Members: Xinyi Li
Yichen Zhu
Zeyu Wu
Image Credits: Image #1: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #2: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #3: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #4: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #5: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.