Roofarm Rebranding Primary Function: Nasnameya Marqeyê لەلایەن Naoki Eguchi and Taiki Yamada

دیزاینی Roofarm Rebranding Primary Function: Nasnameya Marqeyê لەلایەن Naoki Eguchi and Taiki Yamada خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2026 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2026

Roofarm Rebranding Primary Function: Nasnameya Marqeyê

لەلایەن Naoki Eguchi and Taiki Yamada

کڕیار: RooFarm Inc.

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Roofarm Rebranding Primary Function: Nasnameya Marqeyê

Book Text: Ev proje înîsiyatîfeke ji nû ve marqekirinê ye ku digel berfirehbûna kar û barê Roofarm'ê tê. Kompanya ji çandiniya ser banê bajaran mezin bûye û niha digel karûbarên xwe yên bajarî ber bi çandiniya gundewarî ya di asteke fireh de berfireh dibe. Di vê qonaxê de, dîtina korporatîf ji nû ve wek Ji Nû ve Îcadkirina Çandiniyê ji bo Domandina Peydakirina Xwarinê ya Cîhanê hate pênasekirin. Ev dîtin li nasnameyeke ji devre îlham girtî hate wergerandin ku çandiniyê wek binesaziyê radixe ber çavan. Nasnameyê du şeklên bi hev ve girêdayî di xwe de dihewîne ku têkiliya di navbera sîstemên bajarî û gundewarî de sembolîze dikin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Roofarm Rebranding Primary Function: Nasnameya Marqeyê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Roofarm Rebranding Primary Function: Nasnameya Marqeyê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Roofarm Rebranding Primary Function: Nasnameya Marqeyê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
قەبارە و پاکێج: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
تاگەکان: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
تەکنەلۆژیای بەرهەمهێنان: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
هەڵەنگاندنی دیزاین: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
توێژینەوە: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
ئیلهام: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
ماوەی پڕۆژە: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
ڕێڕەوی کارکردن: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
ئەندامانی تیم: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
کرێدیتی وێنەکان: Naoki Eguchi / Taiki Yamada