Bitter Plus Sweet Primary Function: Nasnameya Pargîn لەلایەن Liying Wang

دیزاینی Bitter Plus Sweet Primary Function: Nasnameya Pargîn لەلایەن Liying Wang خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2026 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

HesinGrafîk· 2026

Bitter Plus Sweet Primary Function: Nasnameya Pargîn

لەلایەن Liying Wang

کڕیار: Liying Wang

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Grafîk

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Bitter Plus Sweet Primary Function: Nasnameya Pargîn

Book Text: Nasnameya pargînî ya Bitter plus Sweet estetîka qehweya destkirî ji nû ve dinirxîne bi rêya monogrameke ku bi du awayan tê xwendin. Ji dualîteya qehweyê îlham girtiye, ku hêz û nermîyê hevseng dike, dîzayn dilekî geometrîk bi tîpên destpêkî yên marqeyê re dike yek. B-yeke pêkhatî li ser roastên tal dinihêre, dema ku S şirînîyê radigihîne. Li ser tora matematîkî ya hişk hatiye avakirin, logoya berfirehbar palêteyeke organîk a Qehweyî Espresso û Kesk Sage bi kar tîne. Ev nêzîkbûn klîşeyên pîşesazî têk dibe, xerîdaran bi çîrokeke veşartî ya dîtbarî ya xelatdar mijûl dike.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Bitter Plus Sweet Primary Function: Nasnameya Pargîn xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Bitter Plus Sweet Primary Function: Nasnameya Pargîn afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Bitter Plus Sweet Primary Function: Nasnameya Pargîn ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The identity utilizes a double read principle, integrating a geometric heart with the brand initials. The left side forms a structural letter B representing the intensity of bitter roasts, while the right side forms a letter S for sweetness. Built on a mathematical grid, the logo ensures timeless scalability across physical and digital mediums. The palette of Espresso Brown and Sage Green avoids industrial platitude, offering an organic feel that appeals to craft focused consumers.
قەبارە و پاکێج: This identity is built to ensure pixel perfect translation across digital screens and physical print. The logo is delivered in scalable vector formats and high resolution raster files. Brand guidelines define minimum sizing and clear space rules to guarantee legibility on applications ranging from small paper espresso cups to large storefront window decals and embroidered employee uniforms.
تاگەکان: Brand Identity, Logo Design, Coffee Shop, Geometric Design, Corporate Identity, Minimalism, Visual Communication
تەکنەلۆژیای بەرهەمهێنان: The design was developed using professional vector-based software, such as Adobe Illustrator and Figma, to ensure infinite scalability without loss of detail. A strict mathematical grid system was applied to the monogram to maintain perfect proportions across various applications, from small-scale social media icons to large-scale storefront window decals and embroidered textile merchandise.
هەڵەنگاندنی دیزاین: The hardest challenge was balancing rustic coffee tropes with a modern, socially-driven craft aesthetic. Internally, blending a rigid 'B' and 'S' into a recognizable heart required extensive iteration to avoid forced geometry. Externally, production constraints dictated the logo must remain legible across diverse media, from low-fidelity stamp printing on recycled packaging to crisp digital app icons, demanding strict, uncompromising adherence to the mathematical grid.
توێژینەوە: Exploratory research aimed to define modern craft coffee aesthetics. Methodology included visual audits of 15 local competitors and comparative testing of logo concepts. Data was collected via random surveys with local coffee drinkers. Results showed a 75 percent preference for organic geometries over industrial tropes. Insights revealed consumers crave hidden narratives, directly impacting the dual B and S heart design. This approach elevates brand business equity and modernizes local coffee culture.
ئیلهام: This project was inspired by the intrinsic duality of the coffee experience: the balance between strength and softness. The motive was to create a symbol conveying both technical precision and human warmth. Research into geometry and minimalist monograms led to a heart shape constructed from the letters 'B' and 'S'. The goal was to reward observant customers with a hidden narrative, moving beyond traditional coffee tropes toward a sophisticated, modern craft aesthetic.
ماوەی پڕۆژە: The project started in December 2025 in California, U.S., and finished at the end of February 2026.
ڕێڕەوی کارکردن: The brand interacts with customers through a discovery phase; the realization of the hidden letter B and letter S initials follows the initial recognition of a heart symbol. This engagement builds brand equity.
کرێدیتی وێنەکان: Image #1: Creator Liying Wang, 2026.
Image #2: Creator Liying Wang, 2026.
Image #3: Creator Liying Wang, 2026.
Image #4: Creator Liying Wang, 2026.
Image #5: Creator Liying Wang, 2026.