Bee Erkê Sereke: Rêzefîlma Posteran by Sang Ryu

Bee Erkê Sereke: Rêzefîlma Posteran by Sang Ryu is a highly esteemed winner of the very prestigious 2026 Xelata A' Design Award a Hesinîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

HesinGrafîk· 2026

Bee Erkê Sereke: Rêzefîlma Posteran

by Sang Ryu

Client: UNMUTED: Designers for Humanity

Xelata A' Design Award a Hesinîn Winner in Grafîk Category

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Colors

The Design

About Bee Erkê Sereke: Rêzefîlma Posteran

Deqa Pirtûkê: Rêzefîlma Hingên hingivan wek nimûneyek ji pêşketina jiyanê pêşkêş dike, taybetmendiyên wan ên diyarker di parastina ekosîsteman de tîne ber çavan da ku ji bo parastinê şîret bike. Her parçeyek di vê rêzefîlma sê beşî de taybetmendiyên sereke yên hingivek karker bi rêya tozandinê, avakirina jîngehê, û başbûna hevbeş kesane dike. Rêzefîlm ji bo pêşandana li derve hatiye armanckirin da ku bigihîje çûnûhatiyan di çarçoveyên ku têkiliya bi ramanî teşwîq dikin de. Di dawiyê de, ew dixwaze vexwendinê ji bo raman li ser girêdayîbûna mirovan a nav ekosîsteman di ji nû ve xeyalkirina cîhaneke diguhere de bike.

The Recognition

About the Xelata A' Design Award a Hesinîn

Bee Erkê Sereke: Rêzefîlma Posteran xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Bee Erkê Sereke: Rêzefîlma Posteran afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Bee Erkê Sereke: Rêzefîlma Posteran ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Bee? poster series was designed in response to the call for submissions for UNMUTED: Designers for Humanity, presented by Graphis, in the Climate and Environment category. The three-part series promotes bee conservation as a first step toward environmental stewardship. Bees were chosen as a topic because they are indicator species that are often overlooked despite their drastic decline due to environmental crises and their vital role in maintaining ecosystems.
Dimensions & Packaging: 609 x 914 mm
Tags: UNMUTED, Climate, Environment, Bee, Poster, Sang Ryu
Production Technology: Each poster features copy-driven and call-to-action lines that prompt reflection on the significance of bees as living beings. A series of graphic icons serves as visual cues, allowing viewers to infer the defining attributes of a worker bee: (a) labor through pollination, (b) artistry in habitat building, and (c) allegiance to collective well-being. In execution, Adobe Fonts was used for typographic refinement, while Adobe Firefly was used for image generation.
Design Challenge: How can design invite people to support human coexistence within ecosystems? How can design promote empathy for bee conservation to raise broader environmental awareness?
Research: The Bee? poster series presents bees as an example of the evolution of life, highlighting their defining attributes in sustaining ecosystems to advocate for conservation. Each poster in the three-part series personifies a worker bee's key traits through pollination, habitat building, and collective well-being. The series is intended for outdoor display to reach commuters in contexts that encourage thoughtful engagement. Ultimately, it aims to invite reflection on human interdependence within ecosystems in reimagining a changing world.
Inspiration: The design brief outlined the climate crisis and sustainability challenges as guiding themes for communicating change through poster or motion design. In response, the design objective aims to reinforce awareness of human coexistence within ecosystems, particularly with bees, as an actionable step toward supporting nature. The poster series presents bees as an example of the evolution of life, highlighting their commitment, craftsmanship, and dedication as lessons to learn from.
Project Duration: UNMUTED: Designers for Humanity closed for submissions in February 2026. The poster series was developed from December 2025 to January 2026.
Operation Flow: The posters are meant for display in high-traffic areas. Locations are scouted to include parks and gardens where bees are commonly found, as well as urban and transit areas where pollution and exhaust fumes are prevalent. The visual language helps communicate the message both playfully and quickly, designed to draw the attention of commuters in motion, whether wary or indifferent.