Identity Created by Consumer (ICC) Sîstema Nasnameya Corporatîf by Jone Aleksiunaite

Identity Created by Consumer (ICC) Sîstema Nasnameya Corporatîf by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

TuncGrafîk· 2013

Identity Created by Consumer (ICC) Sîstema Nasnameya Corporatîf

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

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Colors

The Design

About Identity Created by Consumer (ICC) Sîstema Nasnameya Corporatîf

Nasnameya ku ji hêla Xerîdar ve Hatiye Afirandin sîstemek dînamîkî ya nasnameya corporatîf e ku ji bo muzexaneyeke hunerî ya nûjen hatiye pêşxistin. Sîstem beşek sabît û beşek dînamîk bi hev re dihewîne. Hêmanên bingehîn ên dîtbarî û komek çapkirî beşê sabît pêk tînin. Beşê dînamîk ji daneyên ku ji hêla mêvanan ve hatine afirandin pêk tê. Her mêvan sembolek kesane û wêneyekî tevgerê çêdike. Ev hêman paşê ji bo diyariyên bîranînê, grafîkên tevgerdar û logoyeke dînamîk a ku li ser malperê û ekranên dîjîtal têne nîşandan tên bikaranîn. Materyalê dîtbarî bi grafîkên vektorî û vîdyoya tomarkirî hatiye çêkirin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Identity Created by Consumer (ICC) Sîstema Nasnameya Corporatîf xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Identity Created by Consumer (ICC) Sîstema Nasnameya Corporatîf tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Identity Created by Consumer (ICC) Sîstema Nasnameya Corporatîf pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus