DuePiùTre – Più Che Hamburger Nasnameya Dîtbar by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.
TuncGrafîk· 2017
DuePiùTre – Più Che Hamburger Nasnameya Dîtbar
Client: Ferrariodesign
Xelata A' Design Award a Tuncîn Winner in Grafîk Category
Verified Award Winner
Verify Award Status for #57055The Design
About DuePiùTre – Più Che Hamburger Nasnameya Dîtbar
DuePiùTre bistrotek piçûk e ku Ne tenê Hamburger, lê di heman demê de pastrami û birra jî mirîşkê pêşkêşî dike, ku hemî bi hilberên îtalî yên nû û resen ji nû ve têne dîtin. Buldog ji ber ku di dema Şerê Cîhanê yê Yekem de maskota Hêza Deryayî ya Dewletên Yekbûyî bû, û ji ber ku ew kûçikê malê yê yek ji hevkarên bistrot e, hate hilbijartin. Ji bo telafîkirina navê îcadkirî ya cîhê, sêwiran ji bo bulldogê şefê şefê xwe û dravdanek heye ku hewl dide ramana sazgehek ku xwarinê bi rengek rasterast pêşkêş dike ragihîne.
The Recognition
About the Xelata A' Design Award a Tuncîn
DuePiùTre – Più Che Hamburger Nasnameya Dîtbar xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku DuePiùTre – Più Che Hamburger Nasnameya Dîtbar tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. DuePiùTre – Più Che Hamburger Nasnameya Dîtbar pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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