Meat n Beer Sêwirana Brand by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

TuncGrafîk· 2020

Meat n Beer Sêwirana Brand

by Mateus Matos Montenegro

Client: Meat n Beer

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

13,375

Verified Award Winner

Verify Award Status for #87395

خزمەتگوزاری بگەڕێ Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Sêwirana Brand

Meat n Beer wekî firotgehek alavek tête firotin taybet goşt û birra. Theêwaza ji bo logoyê ji hevpişkbûna du hilberên ala xwe hat. Ji serê xwedan heywanên kevneşopî yên bi kepikên xwe yên birûmet re, bi sêwirana sêwirandî ve tête veguherandin di vektorek rûkê ya rustîk a nûjen de, bi têkiliya elementa kevneşopî ya din, şûşeya birayê. Yekbûn li cîhekî erênî û neyînî ye, bi nermî û xweşikî li sembolek yekgirtî ya ku tê de nivîs û wêneyek wêneyek yekane pêk tê. Tîpografî bi şêwazek kevneşopî şêweyek kevneşopî ya kevneşopî dilîze û tevlihev dike.

The Recognition

About the Xelata A' Design Award a Tuncîn

Meat n Beer Sêwirana Brand xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Meat n Beer Sêwirana Brand tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Meat n Beer Sêwirana Brand pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro