Care for Mom to Be Fonksiyona Bingehîn: Kampanyaya Hişyariya Civakî by Seyon Kim

Care for Mom to Be Fonksiyona Bingehîn: Kampanyaya Hişyariya Civakî by Seyon Kim is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Tuncîn in Dîzayna Civakî Competition Category.

TuncCivakî· 2020

Care for Mom to Be Fonksiyona Bingehîn: Kampanyaya Hişyariya Civakî

by Seyon Kim

Client: Seyon Kim

Xelata A' Design Award a Tuncîn Winner in Civakî Category

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Colors

The Design

About Care for Mom to Be Fonksiyona Bingehîn: Kampanyaya Hişyariya Civakî

Nivîsa Pirtûkê: Xwedîderketin ji bo Dayika Pêşerojê kampanyayeke hişyariya giştî ye der barê pêdiviyên jinên hemile yên ku rê digirin de. Ev kampanya ji rêwiyên din dixwaze ku li trênê cîgehek pêşkêş bikin an jî cîhekî parkkirinê ji bo ajotoyê veqetînin. Nasnameya dîtbarî ji logoyekê pêşdikeve ku wêneyê kesekî hemile bi şêwaza dilekî ve girê dide, ku hemilebûn û xwedîderketinê temsîl dike. Li şûna rengê ku bi gelemperî bi hemilebûnê ve tê girêdan, tonek germ a pastel a sor û pirteqalî tevlihev tê bikaranîn. Poster û bilêtên çapkirî yên metroyê logoyê di îstasyon û cîhên parkkirinê de hildigirin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Care for Mom to Be Fonksiyona Bingehîn: Kampanyaya Hişyariya Civakî xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Care for Mom to Be Fonksiyona Bingehîn: Kampanyaya Hişyariya Civakî tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Care for Mom to Be Fonksiyona Bingehîn: Kampanyaya Hişyariya Civakî pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim