Camel Robot Karê Hunerî yê Dîjîtal by Edu Torres

Camel Robot Karê Hunerî yê Dîjîtal by Edu Torres is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zêrîn in Dîzayna Grafîka Kompîturê, Modelkirina Sêalî, Tevnkirin û Renderkirinê Competition Category.

ZêrGrafîka Kompîturê· 2020

Camel Robot Karê Hunerî yê Dîjîtal

by Edu Torres

Client: Camel

Xelata A' Design Award a Zêrîn Winner in Grafîka Kompîturê Category

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Colors

The Design

About Camel Robot Karê Hunerî yê Dîjîtal

Camel Robot karekî hunerî yê dîjîtal e ku logoya markeyekê wekî ajalekî robotîk ji nû ve şîrove dike. Wêne wekî modeleke sê-dûranî hate avakirin û bi rezolûsyoneke bilind hate render kirin ji bo çapkirinê û ji bo nîşandanê di cihên pêşangeh û ofîsan de. Referans ji makîneyên pîşesazî, robotîk û zanistî-xeyalî hatin wergirtin. Beden hinekî vekirî ye, ji ber vê yekê kabloyên hundirîn û çavkaniya hêzê xuya dimînin. Paletek şîn a nêtral û tarî bala mirov li ser sîlueta sereke dihêle. Asta hûrguliyan hatiye hevseng kirin da ku bawerpêkirî û hêsan-xwendin bimîne.

The Recognition

About the Xelata A' Design Award a Zêrîn

Camel Robot Karê Hunerî yê Dîjîtal xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Camel Robot Karê Hunerî yê Dîjîtal vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Camel Robot Karê Hunerî yê Dîjîtal daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.