Borboleta Primary Function: سیستەمی براند لەلایەن Juan Eugenio Mallo Camera

دیزاینی Borboleta Primary Function: سیستەمی براند لەلایەن Juan Eugenio Mallo Camera خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

ZîvGrafîk· 2020

Borboleta Primary Function: سیستەمی براند

لەلایەن Juan Eugenio Mallo Camera

کڕیار: Balko Argentina S.a

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Grafîk

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Borboleta Primary Function: سیستەمی براند

Borboleta سیستەمێکی براندە کە بۆ دوو تۆڕی وێستگەی سووتەمەنی دروستکراوە کە سەر بە هەمان گرووپی خاوەندارێتین لە برازیل. دیسلوب لە باکووری ڕۆژهەڵات کار دەکات و ئێکوادۆر لە باکوور کار دەکات، هەردوو تۆڕەکەش ناوی خۆیان دەپارێزن. هێمایەکی هاوبەش لە شێوەی پەپوولەیەکدا دوو براندەکە بەیەکەوە دەبەستێتەوە. پەپوولەکە ئاماژە بە گۆڕان و نوێبوونەوە دەکات، هێڵی دەرەوەی هەروەها بیرمان دەخاتەوە شێوەی خاکی برازیل. سێ ڕەنگ بەکاردەهێنرێن، یەکێک بۆ هەر کۆمپانیایەک و ڕەنگی سێیەم بۆ یەکبوونیان. لۆگۆکە لەسەر تۆڕێکی بنەمای مۆدیوول دروستکراوە.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Borboleta Primary Function: سیستەمی براند xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Borboleta Primary Function: سیستەمی براند karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Borboleta Primary Function: سیستەمی براند afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
قەبارە و پاکێج: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
تاگەکان: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
تەکنەلۆژیای بەرهەمهێنان: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
هەڵەنگاندنی دیزاین: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
توێژینەوە: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
ئیلهام: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
ماوەی پڕۆژە: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
ڕێڕەوی کارکردن: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
ئەندامانی تیم: Juan Eugenio Mallo Camera
Diego Adrián Beas