Antme Naskirina Kesayeta Pargîdanî by Donggyun Kang

Antme Naskirina Kesayeta Pargîdanî by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Hesinîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

HesinGrafîk· 2020

Antme Naskirina Kesayeta Pargîdanî

by Donggyun Kang

Client: Ant:me

Xelata A' Design Award a Hesinîn Winner in Grafîk Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Antme Naskirina Kesayeta Pargîdanî

Antme bernameyeke naskirina kesayetî ya pargîdanî ye ku ji bo markayekê hatiye afirandin ku cilên kûçikan sêwirandin û difroşe û kursên ji bo xwedan û kûçikên hevalên wan pêşkêş dike. Logo kesek û kûçikek wek çerx (bergirî) tîne ba hev, girêdana di navbera mirov û kûçikan de îfade dike. Motîf bi dubarekirin û berhevkirinê tê çêkirin da ku modelên ku bi gelek forman berfireh dibin ava bike. Ev modelan li ser pakkirina berheman, kelûpelên karsaziyê û medyaya serhêl têne bicihkirin. Naskirina kesayetî mebesta wê ew e ku karekterekî dostane digel pisporiya markayê ragihîne.

The Recognition

About the Xelata A' Design Award a Hesinîn

Antme Naskirina Kesayeta Pargîdanî xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Antme Naskirina Kesayeta Pargîdanî afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Antme Naskirina Kesayeta Pargîdanî ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Antme's brand orientations are amusement bonding, adorable design and eternal friendship. In Antme's logo system, values that the brand pursues are well melted, so the brand logo shape is completed.
Dimensions & Packaging: Antme not simply sells dog clothing, but also designs dog clothing themselves and offers various classes for customers and their precious companion dogs. Antme was born with the genuine brand value, and based on that the project was worked.
Tags: Antme, CI, BI, Corporate Identity, Brand Identity, Branding
Production Technology: Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of a circle. This motif is assembled and combined to extend into various forms of the pattern. These patterns apply to the type of on-offline media that Antme meets the world.
Design Challenge: We did a lot of research to find graphics to emphasize the brand's expertise while matching cute logo. We developed such graphics by focusing on the meaning of connection.
Research: We created a graphic with the meaning of connection to create a variety of application designs used within the brand. It has been applied to packages that contain products and to supplies that are needed for business.
Inspiration: Antme's business can't exist without a fundamental love for a dog. Therefore, we expressed the logo that combines the mind that connects man to dogs and the clothing of Antme as the final brand identity.
Project Duration: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Operation Flow: Antme's visual graphic means communion between a dog and a person. Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of circles.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim