Madame Butterfly Zincîreya Posteran by Liudmila Shurygina is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zêrîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.
ZêrGrafîk· 2021
Madame Butterfly Zincîreya Posteran
Client: Liudmila Shurygina
Xelata A' Design Award a Zêrîn Winner in Grafîk Category
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- Verified Award Winner
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The Design
About Madame Butterfly Zincîreya Posteran
Madame Butterfly zincîreyek ji posterên operayê ye. Her poster portreyek îkonîk a jinek stranbêj nîşan dide ku wek fîgura navendî ya plana operayê û sembola dilsoziyê tê xuyakirin. Ev zincîre operayên wek Madame Butterfly, Tosca û Norma vedihewîne û rola trajîk û girêdayî ya jinan di lîbretoyên wan de nîşan dide. Her kompozîsyon dîmena dawî, lûtkeya çîrokê, pêşkêş dike. Sêwiran ji şêweyên mînîmal, wênesaziya derbirînî û şêwaza Memphis sûd werdigire, bi rengên vekirî û kontrasteke xurt. Poster di qebareya A1 de li ser kaxeza kartonî têne çapkirin.
The Recognition
About the Xelata A' Design Award a Zêrîn
Madame Butterfly Zincîreya Posteran xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Madame Butterfly Zincîreya Posteran vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Madame Butterfly Zincîreya Posteran daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The series of opera posters was designed with idea to put iconic portrait of singing/shouting woman as a symbol of passion and main figure in opera plot. It is also about to show the tragic and dependent role of a woman in libretto of such operas as Madame Butterfly, Tosca or Norma. In the form of iconic interpretation. On all posters the composition represents the final scene - culmination moment of the opera story.
- Dimensions & Packaging
- The posters are normally printed in A1 size, 594 x 841 mm. They are printed on high quality carton paper, 275g. The ideal production of the posters is using silk screen technique. Also these posters are produced for street poster displays with the size 1185 x 1750mm.
- Tags
- poster, graphics, design, opera, sound, composition, constructivism, memphis, style
- Production Technology
- The posters were created by designer with Adobe Illustrator software.
- Design Challenge
- The challenge in this project was to find an icon which can illustrate the tragic opera plot.
- Research
- Research was based on exploring the avant-guard style and also the latest trends in contemporary visual language. Also iconology and expressionism were the topics for research.
- Inspiration
- Designer was inspired with the portraits of Malevich due to the minimalist iconic shapes and the painting of Munch "The Scream" due to the open emotional expression. Also the big sourse of inspiration was Memphis style - open colours, contrast, simple shapes.
- Project Duration
- The project has started a year ago. Location: Amsterdam
- Operation Flow
- The posters are designed as for print production as for digital.
They are designed for the city displays, as a part of the concert identity for the brochures and banners. But also for the website and digital promo campaign.
The posters can also be transformed into animated graphics for the city displays.
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