Dorina Nowill Erkî Sereke: Rapora Salane by Ruis Vargas

Dorina Nowill Erkî Sereke: Rapora Salane by Ruis Vargas is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Medyaya Çapkirî û Weşandî Competition Category.

ZîvÇap· 2020

Dorina Nowill Erkî Sereke: Rapora Salane

by Ruis Vargas

Client: Laika

Xelata A' Design Award a Zîvîn Winner in Çap Category

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Colors

The Design

About Dorina Nowill Erkî Sereke: Rapora Salane

Dorina Nowill rapporeke salane ye ku ji bo damezraweyekê hatiye dîzaynkirin ku xizmetê ji mirovên nabîna an kêmbîn re dike. Xalên brailê li seranserê weşanê tên bikaranîn, ku li tenişta nivîsa çapkirî hevok û teksturan pêk tînin. Berg xwedî xalên bilind ên ziwa ye, lewma rapor bi têkiliyê jî tê xwendin. Rûpel bi çar rengan li ser kaxeza offset tên çapkirin, ku ji ber rûyê wê yê poroz û têkiliyî hatiye hilbijartin. Rapor encamên sala darayî tomar dike û ji bo sala pêş rêbernameyan diyar dike. Armanca dîzaynê ew e ku weşanê ji bo her xwendevanekî tevlihevker bike.

The Recognition

About the Xelata A' Design Award a Zîvîn

Dorina Nowill Erkî Sereke: Rapora Salane xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Dorina Nowill Erkî Sereke: Rapora Salane karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Dorina Nowill Erkî Sereke: Rapora Salane afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The annual report is permeated by elements in Braille, which dictate the pace of publication and function as components of interaction with the lay reader, bringing him to experience or know this model of writing. Altogether, the pages permeated by the writing of the blind integrate form - writing - and content - subject -, providing an inclusive meaning to the book. Another relevant detail: the cover has a relief print on the dots, allowing blind people to experience tactile reading.
Dimensions & Packaging: Cover: sheet format 640 x 280 mm; Core: Print format 210 x 280 mm. Cover printed on offset paper 240 g/m2, 4X4 colors (CMYK). Core composed of 120 pages in 150 g/m2 offset paper, 4x4 colors. Finish: dry relief on the cover.
Tags: Annual report, print, editorial, graphic design, branding identity
Production Technology: The cover has a proportional book ear, at full opening, a panoramic view of the use of Braille writing points. Still on the cover, the use of dry relief provides a tactile experience to the reader, offering points of braille writing. The publication was printed in CMYK-scale colors, on offset paper, mainly because it offers the tactile aspect due to its porosity.
Design Challenge: The challenge was to develop a publication that, in addition to fulfilling its functional aspects of informing and maintaining the commitment to the governance policy of the Dorina Nowill Foundation, also represented a document that addressed the aspect of the need to include blind or with low vision people.
Research: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the Dorina Nowill annual report expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dorina Nowill brand.
Inspiration: The Dorina Nowill Foundation serves people who are blind or have low vision. Braille writing is incorporated into the daily life of this community. For the design of its annual report, Laika started from this premise and used the points of writing, both in tactile and visual aspects, to compose the graphic identity of this publication. In this way, the points form phrases throughout the publication, in parallel with the graphical writing, composing textures that refer to the foundation's brand.
Project Duration: The project started in February 2019 and finished in May 2019 in Sao Paulo, Brazil.
Operation Flow: The annual report is intended to mark the entity's fiscal year and establish guidelines for the following year. In addition to the functional aspect of the publication, its aesthetic and graphic aspect is essential to set the date, give the document a longevity and validate its relevance to the sector. As a supporting document and material, it has another fundamental function: to serve as a presentation of the foundation and to contribute to attract sponsors from medium and large companies.
Patents: Arthur Medeiros
Team Members: Ruis Vargas, Creative Directo, Thiago Siqueira and Agnes Svilenov, Designer
Image Credits: Laika Design