Project Yellow Pêşvebirina Brand by Yu Chen is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

ZîvGrafîk· 2020

Project Yellow Pêşvebirina Brand

by Yu Chen

Client: Hubei University of Technology

Xelata A' Design Award a Zîvîn Winner in Grafîk Category

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Colors

The Design

About Project Yellow Pêşvebirina Brand

Project Yellow Projeyek hunerî ya berbiçav e ku konsepta dîtbarî ya Her tişt zer e. Li gorî vîzyona sereke, dê pêşangehên mezin ên derveyî li bajarên cûda bêne çêkirin, û di heman demê de hejmarek ji derwêşên çandî û afirîner jî werin hilberandin. Wekî IP-a dîtbar, Project Yellow xwedan wêneyek dîtbar û rengînek rengîner a enerjîk heye ku vîzyonek kilît yekbûyî ava bike, ku mirovan ji bîr dike. Ji bo mezinkirina serhêl û serhêl a mezin, û hilberîna derwêşên dîtbarî, hêja ye ku ew projeyek sêwirana bêhempa ye.

The Recognition

About the Xelata A' Design Award a Zîvîn

Project Yellow Pêşvebirina Brand xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Project Yellow Pêşvebirina Brand karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Project Yellow Pêşvebirina Brand afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen