Hidro Mamma Mia Makîneya Pasta Ya Malê by Arbo Design

Hidro Mamma Mia Makîneya Pasta Ya Malê by Arbo Design is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Firaxên Nanpêjiyê, Xwarinê, Vexwarinê û Pêjinê Competition Category.

ZîvAmûrên Metbexê· 2020

Hidro Mamma Mia Makîneya Pasta Ya Malê

by Arbo Design

Client: ARBO design

Xelata A' Design Award a Zîvîn Winner in Amûrên Metbexê Category

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The Design

About Hidro Mamma Mia Makîneya Pasta Ya Malê

Hidro Mama Mia di nav gastronomiya Italiantalî de xelaskirina sosyo-çandî ye. Bikaranîna zehf hêsan e, ew sivik û tevlihev e, hêsantir hilanîn û veguhestin. Ew dihêle hilberîna bilind a ewledar, di nav jiyana her roj û têkiliyên hevalan de ezmûnek dilxweşiyê pêşkêşî malbatê bike. Motora bi tevahî di danûstendina danûstendinê de yekkirî ye, hêza pêşkêşî, hêz û karanîna ewle pêşkêşî dike, di heman demê de paqijkirin û piştgirîkirina hêsan jî peyda dike. Ew bi diranên cûda re hevîr qut dike, dibe ku cûreyek xwarinan amade bike: pasta, noodles, lasagna, nan, pasta, pizza û hêj bêtir.

The Recognition

About the Xelata A' Design Award a Zîvîn

Hidro Mamma Mia Makîneya Pasta Ya Malê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Hidro Mamma Mia Makîneya Pasta Ya Malê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Hidro Mamma Mia Makîneya Pasta Ya Malê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extremely easy to use, Mamma Mia is light and compact, easy to storage and transport. It allows safe high productivity, providing a pleasant cooking experience to the family into every day's life and friends interaction.

In addition to the dough prepare and lamination, the Mamma Mia also cuts the pasta with different thickness, being able to prepare a variety of dishes: pasta, noodles, lasagna, bread, pastry, pizza, etc.

The engine is totally integrated in the transmission set, offering robustness and safe use, in addition to facilitate the cleaning and regular maintenance.
Dimensions & Packaging: Product dimensions: Width 380mm x Depth 320mm x Height 226mm
Tags: Fresh home-made pasta, Achieve best result, Meaning innovation, Product design, Best pasta maker machine
Production Technology: The manufacturing process uses the following technologies: metal stamping and plastic injection. The product receives in some parts that composes it, the epoxy painting process as well. The materials used are: carbon steel, 304 stainless steel rollers, ABS plastic, nylon, armor-plated bearings and LEDs.
Design Challenge: The challenge was to innovate through a Laminator Electric Cylinder, reflecting a new strategic position for market leadership resumption. The idea of export, meets technical international, health legislation and leads all demands. Efficient and modern was marked as directions, even as to take advantage of the current production process to ensure low investment in tools. Hydro had its first experience with design and Mamma Mia inaugurates a new strategy to be adopted to future portfolio.
Research: Consumer-Centric Insights with Design based approach to solving problems. We collect all data through an immersive process, including consumer, designers and multidisciplinary teams (marketing, engineer, sustainability, anthropology).

Method: Research (map & understand), Conceptualize (alternative generation), Visualize (renderings), Realize (prototype) and Implement.

Tools: Desk Research, Field Research, Focus Groups, Consumer Insights, Trend Mappings, Prototyping.

Objectives: Bring innovation and differentiation to the market.
Inspiration: Inspired to serve the immigrant community living in Latin America, in special Italians and descendants, the Mama Mia brings a socio-cultural rescue through gastronomy and handcraft products, facilitating and enhancing the activity of homemade pasta dough prepare.

Its design is not limited to the stereotype of traditional products and brings differentiation through a reinterpretation of the past, connecting the object to the current lifestyle and finally delivering a pleasurable experience with gourmet high performance.
Project Duration: The project has started in June 2019 and finished in December 2019. All project and development has been made in Brazil.
Operation Flow: 1. prepares the dough according to favorite recipe or as indicated by the Company;
2. turns on the laminator and passes the dough through the rolling cylinders;
3. adjust the laminator to obtain a greater dough thickness and gradually decrease it by adjusting the handle until the desirable thickness;
4. dough can be cut like a tagliarini pasta by passing it through the cutter nozzle.
Patents: Patent No
Copyrights Hidro Industrial, 2019
Team Members: Valkiria Pedri Fialkowski (ARBO design)
Daniel Kroker (ARBO design)
Image Credits: Main image: ARBO design
Image #1: ARBO design
Image #2: ARBO design and Shutterstock
Image #3: ARBO design and Shutterstock
Image #4: ARBO design and Shutterstock