Differ

Gudao is a design studio of Jiangsu Guaizuo Cultural Creativity Co., Ltd. This team is addicted to not only design but also Chinese traditional culture. To express the attitude of life which is in pursuit of humanism in oriental culture Gudao uses the cultural elements in product design. Specifically the studio works on housewares and furniture design, these can be given more spiritual needs. Design of Gudao is to present how people like them think and express their views of culture and beauty.

Serkeftina Differ di A' Design Award de hatiye nasîn, bi xebatên serketî di qadên Mobîlya, Ronahî û Amûrên Metbexê de. 4 xelatên A' Design Award di tomara Differ de cih girtiye, ku Xelata A' Design Award a Zîvîn wekî bilindtirîn pêsinandinê derdikeve. Navê Differ di qada Mobîlya de çend caran di nav xelatgiran de derketiye. Nasîna Differ li ser bingeha dengdana nepenî ya hevtayan a paneleke jûriya mezin a navneteweyî ya ji akademîsyenên serbixwe, pisporên dîzaynê û endamên çapemeniyê pêk tê.

Hemû xelat di heyama 2017 - 2018 ya A' Design Award & Competition de hatine dayîn. Di çarçoveya Rêzika Dîzayna Cîhanê de, Differ sernava Pîşekarê Dahatû hildigire. Designers.org navê Differ di nav afirînerên xelatgir ên Çîn de tomar dike.

DIFFER is a brand created by Jiangsu Guaizuo culture and creative Co., Ltd., aiming at housewares and furniture design and customizing cultural office supplies and gifts.
Gudao design studio is the core design department.