Frangi Premium Тери күтүмү үчүн таңгак by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award Күмүш байгеси in Таңгактоо Дизайны Competition Category.
КүмүшТаңгактоо· 2020
Frangi Premium Тери күтүмү үчүн таңгак
by Tiger Pan
Client: Frangi
A' Design Award Күмүш байгеси Winner in Таңгактоо Category
- 32,644
- Verified Award Winner
- Verify Award Status for #101029
The Design
About Frangi Premium Тери күтүмү үчүн таңгак
Frangi Premium – тонер, лосьон, крем, көз айланасына арналган крем, тазалагыч жана маска сыяктуу тери күтүмү каражаттары үчүн иштелип чыккан таңгак сериясы. Ирис гүлү негизги мотив катары колдонулуп, ар бир таңгакта чагылдырылат. Логотип матталган акрил капкактын ичинде бекем формада жасалган. Тик тилкелер өсүмдүктүн сабагын элестетип, серияга жалпы бирдиктүү өзгөчөлүктү берет. Тилкелердин ортосуна ириске арналган назик бедизделген сүрөт жайгаштырылган. Ар кайсы азыктар үчүн матталган акрил, күңүрт айнек жана PE колдонулган. Кремдин кашыгы жана көз айланасына арналган крем массаж жасоочу капкак дагы ирис формасында жасалган.
The Recognition
About the A' Design Award Күмүш байгеси
Frangi Premium Тери күтүмү үчүн таңгак – A' Design Award Күмүш байгесинин жеңүүчүсү, жогорку деңгээлдеги, көркөм жана таасирдүү дизайндарга берилген өзгөчө бедели жогору таануу. Күмүш жеңүүчүлөр – өтө тамаша жана абдан чыгармачыл иштер, алар авторлорунун мыкты билимин, талантын жана сезгичтигин көрсөтөт. Frangi Premium Тери күтүмү үчүн таңгак сонун, үлгүлүү, өзгөчө кесипкөй жана терең жаңычыл чыгарма болот деп күтүлөт. Бул Күмүш байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейтүүгө салым кошкон көрүнүктүү ойлоп табуу. Frangi Premium Тери күтүмү үчүн таңгак баардыгы кызыккан чыгарма, ал каалоону ойготот, жагымдуу сезимдерди алып келет жана таң калуу менен суктанууну жаратат.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- FRANGI aims to invent a new series of skincare products,including lotion,mask,essence for eye,cream.As the core element of FRANGI,the iris presented in each product.The vertical stripes which simulated plants stalk as the independent identity of this new series. With different materials, the whole series gave a vivid and unified appearance.
- Dimensions & Packaging
- Toner: 44mmX170mm;Box: 52mmX180mmX52mm
Lotion: 44mmX170mm; Box: 52mmX180mmX52mm
Cream: 67mmX64mm; Box: 70mmX66mmX74mm
Eye Cream:30mmX142mm; Box: 35mmX147mmX29mm
Cleanser:54.5mmX175mm; Box: 70mmX200mm
Mask:140mmX140mm; Box:143mmX143mmX50mm - Tags
- skincare product package, Frangi, iris, embossment, facial cream, facial mask
- Production Technology
- In the design of facial cream, toner, and facial cleansing cream, a refined embossment of iris is displayed between the stripes, which themselves can change with different material. To assure the effect, well-chosen frosted acrylic, matte glass and PE are used to packed different products. The details are exquisite as well. The spoon for facial cream and the massaging cap of the eye serum are both shaped based on the iris flowers. All these details are made to improve the quality of packages.
- Design Challenge
- How to convey all that is behind a brand or a product with the simplest graph design?In this case,the brand's sense of high-class and the products' function of restoration and moisturization are expressed explicitly.Meanwhile the various but serial display of the 5 products is performed.So a selective use of material to be made with strips is key to the project.
- Research
- Unlike food or beverage, skin-care products presents themselves in a more professional and functional way to consumers. Yet, quite a few brands fail to do so, as they failed to realize what a good package can achieve. However, our goal is to design packages with most simple patterns but compact shapes to convey a message that the products themselves are worth buying as it is functional and aesthetic.
- Inspiration
- We have been thinking how to enable a product to its own story? Iris, as the branding symbol, forms the logo and is shaped solidly in a frosted acrylic cap.The vertical stripes imitate plant stems, whose function is to absorb water. With the most simple pattern, the product's function will present to consumers naturally.The refraction of lights on the packages will help the series of Frangi outshines its competitors and show graceful glamour.
- Project Duration
- The project lasts 3 months, designed in Shenzhen and produced in Shanghai.
- Operation Flow
- How to improve packaging quality and user experience with no extra expense on transportation and production?Frosted materials,elaborate iris patterns and simplest stripes comes together to tell the brands' story and provide a quality consumption.
- Team Members
- Designer:Tiger Pan, Jie Dai, Yahui Wang, Yuxuan He
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
