Алтын Таңгактоо · 2020
Kuniichi Азык-Түлүк Пакети
- A' Design Award Алтын байгеси 2020 in Таңгактоо
- CLIENT: Cocodoru
- Estimated Number of Design Views: 70,149
- Verification code 0D156625F3 · Verify this award
Colors
About Kuniichi Азык-Түлүк Пакети
Салттуу жапон консервасы Цукудани дүйнө жүзү боюнча белгилүү эмес. Ар кандай деңиз азыктарын жана курамдык ингредиенттерди айкалыштырган соя соусуна негизделген компот. Жаңы пакетте салттуу жапон оймо-чиймелерин модернизациялоого жана ингредиенттердин мүнөздөмөлөрүн чагылдырууга арналган тогуз этикетка бар. Жаңы брендинин логотиби ушул салтты кийинки 100 жылга улантат деген үмүттө иштелип чыккан.
About the A' Design Award Алтын байгеси
Kuniichi Азык-Түлүк Пакети – A' Design Award Алтын байгесинин жеңүүчүсү, биринчи класстагы, укмуштуудай жана көрүнүктүү дизайндарга берилген эң бедели жогору таануу. Алтын жеңүүчүлөр – өтө жаңычыл, көрөгөч, көз уялтырарлык жаркыраган чыгармалар, алар авторлорунун таланты, акылмандыгы жана чеберчилигин чагылдырат. Kuniichi Азык-Түлүк Пакети эң жогору бааланган, тренд жараткан, монументалдуу ойлоп табуу болуп, теңдешсиз баалуулук берет деп күтүлөт. Бул Алтын байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейткен укмуштуудай, сыйлуу долбоор. Kuniichi Азык-Түлүк Пакети катуу каалоо жаратат, ышкыны ойготот, чыгармачылыкка үндөйт жана арбайт.
Press Kit
- Unique Properties
- It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
- Dimensions & Packaging
- Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
- Tags
- japanese, food, package, graphic, textile, pattern, illustration, colorful
- Production Technology
- Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
- Design Challenge
- In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
- Research
- We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
- Inspiration
- Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
- Project Duration
- Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
- Operation Flow
- The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.
