Idean Singapore тарабынан Future of the Digitally Society Мобилдик колдонмо

Idean Singapore тарабынан жасалган Future of the Digitally Society Мобилдик колдонмо — Мобилдик Технологиялар, Тиркемелер жана Программалык Камсыздоо Дизайны Мелдеш Категориясындагы абдан престиждүү 2020 A' Design Award Коло байгеси сыйлыгынын жогору бааланган жеңүүчүсү.

КолоМобилдик· 2020

Future of the Digitally Society Мобилдик колдонмо

Автору: Idean Singapore

Кардар: National Library Board, Singapore

Мобилдик Категориясында A' Design Award Коло байгеси Жеңүүчүсү

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Текшерилген Сыйлык Жеңүүчүсү

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A' Design Award сайтында көрүү Пресс-релиз Сыйлык белгиси

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Дизайн

Future of the Digitally Society Мобилдик колдонмо жөнүндө

Санариптик коомдун келечеги – бул коомдук китепкана кызматы үчүн түзүлгөн мобилдик колдонмо. Бул колдонмо көз чаптыруу, издөө, бөлүшүү жана жекелештирилген сунуштарды бир интерфейсте бириктирет. Толукталган чындык картасы жана энергияны аз коротуучу Bluetooth маяктары колдонуучуларга китептерди табууга, контекстке ылайык билдирүүлөрдү алууга жана китепкана бөлүмдөрүнүн ичинен жардам издөөгө жардам берет. Китептерди штрих-кодду сканерлөө аркылуу алууга, жеке текчелерге сактап коюуга же кайсы болбосун бөлүмдөн алып чыгуу үчүн брондоого болот. Дизайн физикалык китепканы санариптик каналдар менен үзгүлтүксүз тажрыйбада байланыштырат.

Таануу

A' Design Award Коло байгеси жөнүндө

Future of the Digitally Society Мобилдик колдонмо – A' Design Award Коло байгесинин жеңүүчүсү, чыгармачылыгы, тапкычтыгы жана зээндүүлүгү менен айырмаланган сонун дизайндарга берилген жогорку бедели бар таануу. Коло жеңүүчүлөр – жетиштүү чеберчиликтүү жана таасирдүү чыгармачыл туундулар, алар авторлорунун бай тажрыйбасын, элестетүүсүн жана тапкычтыгын ырастайт. Future of the Digitally Society Мобилдик колдонмо жогору бааланган, суктанууга жана сүйүүгө татыган буюм, өзгөчө кесипкөй жана жаңычыл болот деп күтүлөт. Бул Коло байгени жеңген дизайн искусство, илим, дизайн жана технологиядагы мыкты практиканы камтыйт жана майда-чүйдөсүнө көңүл бургандыгы менен мыкты. Future of the Digitally Society Мобилдик колдонмо муктаждыкты сонун канааттандырат, каалоого тийет, сезимдерди арбайт жана кызыгууну козгойт.

Дизайндын артында

Пресс-комплект

Дизайнер тарабынан берилген кредиттер, команда мүчөлөрү жана техникалык маалыматтар.

Уникалдуу Касиеттер: The newly designed app had delightful browsing experience coupled with
efficient searching, able to build communities through sharing and have
smart and personalised recommendations. The physical finding and
borrowing experience was enhance through AR mapping and low power
beacon technology to help library users to find books or look for
assistance
Өлчөмдөр жана Таңгактоо: 143.6mm x 70.9mm
Тегдер: interactive, seamless journey, digital, customer experience, experience design
Өндүрүш Технологиясы: The newly design app included beacons, a blue-tooth wireless technology to pinpoint the location of library users and to deliver personalised messages to their mobile devices.
With the usage of this technology, it allows interactive content such as introducing new books added to a particular library branch the user is at. Additionally, library users are also able to track the location and availability of the book realtime.
There were many rounds of testing to have the best placement of the beacons to gather the best detection. Not to forget, user-testing has been done to ensure the technology is feasible and aid in the entire journey of a library user.
Дизайн Чакырыгы: Trying to break the norm of a typical app that allows e-reading, purchasing of books, browsing of books on a small screen.
There were also constraints to cater to the behaviour of various user types, such as an avid reader who knows what they want to a browser who requires recommendations.
Also with the vast amount of books available, to ensure that browsing on the app is efficient yet able to bring out the best books available has to be present in the design.
The design has to be modern to cater to the current generation today, yet speaking the language of an older generation who understands the flow and process easily.
Изилдөө: The team first started off by doing ground research on what is relevant to the digital natives today by speaking to them and asking them about their reading habits. Not forgetting to find the best practices in today's context for books, comparing it across physical bookstores, online bookstores and libraries around the world.

Thereafter, we dive into targetted users and categorised them based on their level of engagement and the opportunities for conversion.
The team did an in-depth interview with random users at the library and the categories of users based on their journey of reader.

The team also identified the pain points of the current app today and did an evaluation to improve and turn these pain points into opportunities for improvement in the app.

Thereafter, big ides and ideation started to form and that was where we did rounds of testing of ideas with users. All in all, was to improve the overall user journeys of a reader, be it with physical books or e-books.
Илхам: The aim was to build a library of tomorrow,to bring values to make the library relevant and appealing to the digital natives.
The newly designed app was to merge physical and digital worlds by creating a consistent brand experience between the physical library and digital channels in which transactions, data, and history is continuous across all channels.
Not forgetting to bring the romance we have with books from the physical space to a digital space, a quaint place to unleash our imaginations
Долбоордун Мөөнөтү: The project started in May 2019 in Singapore and finished the design process in September 2019.
Иш Агымы: When a library user is within the range of the beacon technology, users will be welcomed with a personalised message from the library.
The content of the app will then display contextual information and content pertaining to the library branch itself.
With that, users are able to have a better experience at the physical library with up to date information of the library branch such as new books added in that branch and up-coming workshops.
Library users will also be able to track the location of the book with the aid of the technology.
Efficiency in loaning a book, just scan the barcode to borrow!

The newly designed app also calls for a better user journey when browsing books on the go. Where users are able to add favourites to their shelves. And if they would like to borrow a physical book, they are able to reserve the book on the app and collect it at any branch.
Команда Мүчөлөрү: Creative Director: Ignatius Ong
Deputy Head of Deisgn: Nicholas Tan
Design Architect: Adib Ramzali
User Experience Researcher: Gigi Teo
User Experience Designer: Yuen Pei Yun
Associate Designer: Sherilyn Kan
Сүрөт Автордугу: Image #1: Idean Design Team, Future of library video, 2018.
Image #2: Idean Design Team, Future of library video, 2018.
Image #3: Idean Design Team, Future of library video, 2018.
Image #4: Idean Design Team, Future of library video, 2018.
Image #5: Idean Design Team, Future of library video, 2018.
Video Credits: Hu Emmanuelle, Future of library video, 2018.