Preludes Аралаш медиа анимация by Matthew Rankin

Preludes Аралаш медиа анимация by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 A' Design Award Темир байгеси in Кино, Видео жана Анимация Дизайны Competition Category.

ТемирКино· 2020

Preludes Аралаш медиа анимация

by Matthew Rankin

Client: Matthew Rankin

A' Design Award Темир байгеси Winner in Кино Category

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Verified Award Winner

Verify Award Status for #103476

Азыр кайрымдуулук кылуу Visit Site View at A' Design Award Press Release Award Badge

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The Design

About Preludes Аралаш медиа анимация

Prelюдер — Т.С. Элиоттун ушул эле аталыштагы ыр чыгармасынын негизинде тартылган кыска, аралаш медиа анимациясы. Тасманын узактыгы бир мүнөт сегиз секунд түзөт жана Элиоттун образдары оригиналдуу музыкалык чыгарма менен айкалышкан. Сахналар бирдиктүү визуалдык стиль менен эмес, тема жана үн аркылуу байланышкан. Иш 2D жана 3D анимацияны айкалыштырып, Cinema 4D программасында моделдештирилген, Redshift аркылуу рендер кылынган жана After Effects программасында композиттелген. Асман бийиктигинен көрүнгөн көрүнүштөр көчө деңгээлине өтөт, анда каармандар экрандардын артынан бири-бирин басып өтүшөт. Анимация байыркы тексттин негизинде заманбап жашоо жөнүндө ой жүгүртөт.

The Recognition

About the A' Design Award Темир байгеси

Preludes Аралаш медиа анимация – A' Design Award Темир байгесинин жеңүүчүсү, жакшы иштелип чыккан чыгармалардан күтүлгөн кесиптик жана өнөр жайлык талаптарга жооп берген жакшы дизайндарга берилген бедели бар таануу. Темир жеңүүчүлөр авторлорунун зор чеберчилигин, жогорку адистешүүсүн, адистик түшүнүгүн жана чыгармачыл жөндөмүн көрсөтөт. Preludes Аралаш медиа анимация жогору бааланган, суктанууга жана сүйүүгө татыган, практикалык жана жаңычыл чыгарма болот деп күтүлөт. Бул Темир байгени жеңген дизайн тармактын мыкты практикасын бириктирет жана билим менен талант байланышкан жөндөмдүү техникалык мүнөздөмөлөргө ээ. Preludes Аралаш медиа анимация тыкандыгы үчүн урмат тартат жана жашоонун сапатын жакшыртып, дүйнөнү жакшы жерге айландырууга жардам берүү үчүн иштелип чыккан.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
Dimensions & Packaging: Duration: 1-minute, 08-seconds
Tags: poetry, animation, motion graphics, 2D, 3D, after effects
Production Technology: Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
Design Challenge: The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
Research: For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
Inspiration: Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
Project Duration: The project was started 20 December 2019 in New York City and completed in February 2020.
Operation Flow: I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
Team Members: Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae