Skip to content
Town Longquan Tower Liquor Таңгак by Jin Tao He

Town Longquan Tower Liquor Таңгак by Jin Tao He is a highly esteemed winner of the very prestigious 2021 A' Design Award Коло байгеси in Чектелген Чыгарылыш жана Өзгөчө Дизайн Competition Category.


КолоЧектелген Чыгарылыш· 2021

Town Longquan Tower Liquor Таңгак

by Jin Tao He

Client: Shantou Datianchao Brand Planning Co., Ltd.

A' Design Award Коло байгеси Winner in Чектелген Чыгарылыш Category

24,883

Verified Award Winner

Verify Award Status for #107515

Colors

The Design

About Town Longquan Tower Liquor Таңгак

Дизайн мунара концепциясын колдонуп, мунарага салынган уникалдуу бөтөлкө түрүндөгү шарапты ишке ашырат, Кытайда үчтөн ашык, эки дос, шарап ичүү деген маанини билдирген "майрамы жок үчөө жок" сулуу эмес. Бөтөлкөнүн капкагынын үстүндө медитацияда отурган адам шарап кайгыны басаңдатуу үчүн гана эмес, шараптын даамын татуу аркылуу интроспекция үчүн да экенин билдирет.

The Recognition

About the A' Design Award Коло байгеси

Town Longquan Tower Liquor Таңгак – A' Design Award Коло байгесинин жеңүүчүсү, чыгармачылыгы, тапкычтыгы жана зээндүүлүгү менен айырмаланган сонун дизайндарга берилген жогорку бедели бар таануу. Коло жеңүүчүлөр – жетиштүү чеберчиликтүү жана таасирдүү чыгармачыл туундулар, алар авторлорунун бай тажрыйбасын, элестетүүсүн жана тапкычтыгын ырастайт. Town Longquan Tower Liquor Таңгак жогору бааланган, суктанууга жана сүйүүгө татыган буюм, өзгөчө кесипкөй жана жаңычыл болот деп күтүлөт. Бул Коло байгени жеңген дизайн искусство, илим, дизайн жана технологиядагы мыкты практиканы камтыйт жана майда-чүйдөсүнө көңүл бургандыгы менен мыкты. Town Longquan Tower Liquor Таңгак муктаждыкты сонун канааттандырат, каалоого тийет, сезимдерди арбайт жана кызыгууну козгойт.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
Dimensions & Packaging
no
Tags
Liquor and Spirits;Small bottle of wine
Production Technology
NO
Design Challenge
I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
Research
In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
Inspiration
Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
Project Duration
The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
Operation Flow
no
Patents
NO
Team Members
Designer:Fanggui Chen
Image Credits
NO

Sponsored

Explore Beyond Designers.org

Discover products, services and opportunities from our advertising partners.

Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

Nominate