Eco Expo Korea Постер by Juwon Kim and Nakyeong Shin is a highly esteemed winner of the very prestigious 2021 A' Design Award Коло байгеси in Графика, Иллюстрация жана Визуалдык Коммуникация Дизайны Competition Category.
КолоГрафика· 2021
Eco Expo Korea Постер
by Juwon Kim and Nakyeong Shin
Client: KEITI(Korea Environmental Industry&Technology Institute)
A' Design Award Коло байгеси Winner in Графика Category
- 9,253
- Verified Award Winner
- Verify Award Status for #108756
The Design
About Eco Expo Korea Постер
Eco Expo Korea — тамак-аш чөлдөнүшү темасына арналган постер жана веб-интерактивдик дизайн. Постер A0 форматында даярдалган жана өлчөмү 1189 менен 841 миллиметрди түзөт. Өсүмдүктөрдүн сүрөттөрүнүн үстүнөн бир нече пиксел катмары пайда болуп жана жоголуп, аларды бузат же жаңы формаларга айландырат. Ар бир катмар өз катышын өзгөртүп, мурункусун жабат. Бул эффект 404 катасына шилтеме кылып, баштапкы өсүмдүк менен жасалма түрдө тандалып алынган жаңы концепциянын ортосундагы айырмачылыкты көрсөтөт. Дизайндын максаты — жоголуп бара жаткан өсүмдүк түрлөрү жөнүндө коомчулуктун көзүн ачуу.
The Recognition
About the A' Design Award Коло байгеси
Eco Expo Korea Постер – A' Design Award Коло байгесинин жеңүүчүсү, чыгармачылыгы, тапкычтыгы жана зээндүүлүгү менен айырмаланган сонун дизайндарга берилген жогорку бедели бар таануу. Коло жеңүүчүлөр – жетиштүү чеберчиликтүү жана таасирдүү чыгармачыл туундулар, алар авторлорунун бай тажрыйбасын, элестетүүсүн жана тапкычтыгын ырастайт. Eco Expo Korea Постер жогору бааланган, суктанууга жана сүйүүгө татыган буюм, өзгөчө кесипкөй жана жаңычыл болот деп күтүлөт. Бул Коло байгени жеңген дизайн искусство, илим, дизайн жана технологиядагы мыкты практиканы камтыйт жана майда-чүйдөсүнө көңүл бургандыгы менен мыкты. Eco Expo Korea Постер муктаждыкты сонун канааттандырат, каалоого тийет, сезимдерди арбайт жана кызыгууну козгойт.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The graphic design '404 not found', displayed in 'Eco Expo' in 2019.
In the graphics, multiple pixel layers repeat their appearance and disappearance being damaged or transforming into new images. There are layers implying the concept of plants being artificially selected or vanishing away. The layer cover up the previous by cheaning its ratio. This represents the gap between the original plant and the artificially selected new concept as in the 404 error. - Dimensions & Packaging
- It consists of poster and web interactive design. Poster has been created in the A0 size. It measures 1189mm x 841mm to be precise.
- Tags
- design, poster, graphic, eco
- Design Challenge
- We want to raise awareness about the current situation facing mankind through extreme settings in which the concept of food is newly established due to 404 errors.
- Research
- We investigated the raw materials (plants) of food that were disappearing.
Recognizing that there are fewer cases of encountering plant prototypes due to processed and fast food, the correlation was quantified and graphically made.
Due to excessive plant species improvement, aquaculture-type indoor cultivation, and industrialization, this situation, in which humans and plants become increasingly distant, contact points disappear, and forget what the raw materials are, was set up as the term "artificial selection of plant concepts" and applied to the design. - Inspiration
- The earth faces the problem of 'Food Desertification' with the development of industrialization and processed food. The rapid decline in the number of plants, which are the raw materials for many foods, and genetically modified cultivation introduced a new generation of mankind who knows tomato ketchup but not the tomatoes. The 404 not found graphic shows how such food desertification deforms the original concept of plants and creates a new concept artificially selected.
- Project Duration
- The project was displayed at COEX Hall in Gangnam, Seoul, from October 13 to November 10, 2019.
- Operation Flow
- As multiple pixel layers cover the top and bottom of the object, it changes with the pollution level of the environment, the scale of industrialization, and the number of people in the current plant species. When all layers are full, they turn red.
Objects, which are hidden in layers and are increasingly invisible, tell us the progress of food desertification, and can graphically derive the progress of desertification of food that you have searched through the website. - Team Members
- Juwon Kim, Nakyeong Shin
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