Kum-Kum Суу Менен Таңгак by Backbone Branding is a highly esteemed winner of the very prestigious 2021 A' Design Award Алтын байгеси in Таңгактоо Дизайны Competition Category.
АлтынТаңгактоо· 2021
Kum-Kum Суу Менен Таңгак
Client: Backbone Branding
A' Design Award Алтын байгеси Winner in Таңгактоо Category
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- Verified Award Winner
- Verify Award Status for #111780
The Design
About Kum-Kum Суу Менен Таңгак
Бөтөлкөнүн төрт тарабында симметриялуу тамчылар бар, экөө өйдө, экөө ылдый караган, алар динамикалык негиздемесинде суунун формасын түзөт. Энбелгиге жана логотипке келсек, Backbone Branding этикетка менен толтурулган бөтөлкөнүн айкалышын түзүп, анын динамикасында суунун тунуктугун жана пластикасын көрсөтөт. Арткы энбелгисинин көк түсү бөтөлкө менен гармониялуу айкалышат жана суюктук аркылуу жарыктын сынышынын аркасында бөтөлкө көрүнүп турат, ал эми ачык этикеткадагы бренддин ак логотиби көк түстүү болгондуктан ачык-айкын болуп калат. арткы белги.
The Recognition
About the A' Design Award Алтын байгеси
Kum-Kum Суу Менен Таңгак – A' Design Award Алтын байгесинин жеңүүчүсү, биринчи класстагы, укмуштуудай жана көрүнүктүү дизайндарга берилген эң бедели жогору таануу. Алтын жеңүүчүлөр – өтө жаңычыл, көрөгөч, көз уялтырарлык жаркыраган чыгармалар, алар авторлорунун таланты, акылмандыгы жана чеберчилигин чагылдырат. Kum-Kum Суу Менен Таңгак эң жогору бааланган, тренд жараткан, монументалдуу ойлоп табуу болуп, теңдешсиз баалуулук берет деп күтүлөт. Бул Алтын байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейткен укмуштуудай, сыйлуу долбоор. Kum-Kum Суу Менен Таңгак катуу каалоо жаратат, ышкыны ойготот, чыгармачылыкка үндөйт жана арбайт.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement. - Dimensions & Packaging
- Width 65mm x Depth 55mm x Height 320mm
- Tags
- water, transparency, minimalism, structure, packaging, design, dynamics
- Production Technology
- PET bottle
Transparent label - Design Challenge
- Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design. - Research
- Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics. - Inspiration
- The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape. - Project Duration
- The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
- Operation Flow
- It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
- Team Members
- Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion - Image Credits
- All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion
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